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Life, 1928-10-19 · page 30 of 40

Life — October 19, 1928 — page 30: what you’re looking at

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Life — October 19, 1928 — page 30: Life, 1928-10-19

What you’re looking at

This is a 1920s-era **Life magazine page** mixing editorial content with advertisements. The main feature is a **humorous book review in verse** by Arthur Guiterman of a etiquette manual titled *Manners*. The satire mocks the obsessive detail of modern manners guides—suggesting they offer instructions for everything from eating corn on the cob to running weddings like "football diagrams." The joke: despite all these rules, true graciousness comes down to simply being good-natured ("Gracious Goodness"). The page also includes **filler content**: brief "Music Note" and "Local Color" humor pieces poking fun at contemporary absurdities (a store owner playing Tchaikovsky to disperse crowds; a sign misspelling "holiday" as "howliday"). The **advertisements**—Santa Fe trains, Apollinaris sparkling water, and the Cunard cruise ship—target affluent readers taking leisure trips, matching the magazine's upper-class audience concerned with proper manners and travel refinement.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Childrens Pradise= California HE Santa Fe will take you and your family there—swiftly in comfort and luxury. A fascinating pageant parades past Santa Fe train windows. Glistening peaks, abysmal chasms, Indian pueblos, romantic ruins. The Southwest is wrapped in mystery and radiant with beauty. Six Santa Fe trains leave Chicago and Kansas City every day for California. Fred Harvey dining service is the best in the transpor- tation world. Grand Canyon and the Indian-detour on your way . W. J. Black, Pass. Traf. Mgr. ta Fe System Lines 915 Railway Exchange, Chicago Am interested in winter trip to Viease send detailed information and descriptive folacre LIFE RHYMED REVIEWS Manners By Helen Hathaway. E. P. Dutton & Co. Come, simple folk and social queens And guests and hosts and party-plan- ners And matrons, brides and sweet sixteens, Peruse this work and mend your man- ners! Be taught to welcome all and each With just the right degree of unction, To use permitted forms of speech And Row to act at every function; And how to dress for out-of-doors And when to don your fine externals, And what to say to Senators, Archbishops, admirals and colonels. To master corn upon the cob (A dish that always raises ructions), Or artichokes—a ticklish job— You merely have to read instructions. The way to eat the festive clam You'll find beneath the proper heading; A sort of football diagram Informs you how to run a wedding. Some pages treat of chicken-bones And further mysteries unravel Of teas and toasts and telephones, Of toothpicks, tail-coats, tips and travel. You'll never make a break again; With such a guide a person couldn’t. At last you'll know precisely when You should, and also when you shouldn't. Yet Graciousness remains the clue To every Shouldn’tness and Should- ness; So, if you're good, be gracious, too, And make your motto, ‘Gracious Goodness!” Arthur Guiterman. MUSIC NOTE Ir is reported from reliable sources—in fact, if the truth were known, we saw it in print our- selves—that a gentleman standing in front of a music store, which was giving a megaphonic demonstration for the benefit of the passers-by, overheard the proprietor remark to his assistant: “Hey, Jake, the crowd's getting too big out- side. You better put on that Tchaikowsky rec- ord.""—Goblin (Toronto). LOCAL COLOR In the old home town, the Underworld consisted of one unravelled gentleman who hung around the livery barn and stole an occasional shirt from a line.—Detroit News. Sicn prominently displayed on the front door of a store last Saturday: ‘‘Closed account of howliday.""—Indianapolis News. Easy enous, fo, any b97 to When you throw a real party— serve Your guests will at once see that you wish them to have only the best. The Finest Sparkling Table Water in the World Sole Importers: Apollinaris Agency Co. Fifth Avenue at 42nd Street, New York ng ‘enamel paints and ceri compete 1 ie and great fun far Sport for the whole family, y COMPANY tH New York City A Weekly Service between New York and Havana by the Transatlantic Liner S. S. Caronia rae accommodations . . . the ++. the service one ex- Fe and gets when going abroad on a Cunarder. The Caronia is the largest, fastest and most luxurious ship between New York and Hav. ++ hotand cold running water in every room +++ glass-enclosed deck and other luxuries... every Saturday to Havana from January 5 to March 16, 1929. The Caronia will sail Dec. 27, on a special 13-day tour... including hotel accommodations, meals an‘ sight-seeing trip in Cuba... from $210 up round trip. See Your Local Agent CUNARD — MO Is the week! sensib broad annou games mee, b Mr Hay games fortuo Mr.» for pi affairs indicat more | wo ell teptes gecter Fina ounce at n comicbooks.com