Life, 1928-10-05 · page 40 of 48
Life — October 5, 1928 — page 40: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Kolster brand radios during the early commercial radio era. The ad compares radio-set owners to automobile owners—both groups are knowledgeable consumers who frankly evaluate performance and know their next purchase before buying. The text claims "millions of people" describe Kolster radios using the identical phrase: "Kolster is a fine set!" The visual shows an ornate 1920s table-model radio with speakers and flowers, styled to appear sophisticated and desirable. The ad invites readers to request a home demonstration and mentions a weekly "Kolster Program" broadcast on Wednesday evenings via the Columbia radio network. This reflects 1928's commercial radio boom, when radio ownership was becoming mainstream and manufacturers competed heavily through branded programming and sponsorships.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
whe ya A A AA rat k F AKI q Owners of radio sets are like owners of automo- biles. They express their opinion of performance frankly and they know what their next choice is before they are ready to purchase. Q In describing Kolster tone, Kolster selectivity and Kolster ap- pearance, literally millions of people seem to use the same phrase, namely, “Kolster is a fine set!” gq Perhaps you are ready today to find out what this means in detail. Ask for home demonstra- tion. Q Pictured above is Kolster 7 tube table Model K21 for A. C. electric operation with Model K6 Kolster Synchronous Type Reproducer. RADIO Enjoy the Kolster Program every Wednesday evening at 10 P. M. Eastern Standard Time over the nation-wide Columbia Chain, © 1928, Kolster Radio Corporation comicbooks.com