Life, 1928-10-05 · page 39 of 48
Life — October 5, 1928 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertisements**, not satire or political cartoons. The content reflects 1920s consumer culture and marketing claims. **Main advertisements:** 1. **"Health and Beauty" (Battle Creek Health Builder)**: Features Dorothy Knapp, a Broadway performer from Earl Carroll's *Vanities*, endorsing a vibrating exercise machine. The device claimed to provide effortless weight loss and fitness—a marketing claim that modern readers would recognize as dubious. The machine was manufactured under Dr. John Harvey Kellogg's patents, exploiting his medical authority. 2. **Brooks Brothers Clothing**: A straightforward institutional advertisement marking the company's longevity (1818 to present). 3. **Kermath Manufacturing**: Promotes boat engines with the slogan "A Kermath Always Runs," emphasizing reliability. The "Health and Beauty" ad is notable for promoting a passive exercise device as a substitute for actual exercise—a sales strategy that satirizes itself to modern readers familiar with contemporary fitness fads and dubious wellness gadgets.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~~ Fe Re DOROTHY KNAPP proclaimed the world’s most beautiful girk ‘a= HEALTH ano BEAUTY Keep Slender, Radiantly Healthy This Enjoyable New Way! Dine or backbreaking exercises no longer necessary! For an ingenious new device, the Battle Creek Health Builder enables youto keep gloriously healthy—pleasingly slender—with- cut any efforton your part! The Health Builder, manufactured under the patents of Dr. John Harvey Kellogg, gives a combined mas- sage-vibratory treatment, better than a skilled masseur. It vigor- ously massages the heaviest muscles, peps upsluggish circulation, aids digestion and reduces superfluous weight. Endorsed by Famous Beauty Dorothy Knapp, star of Earl Carroll's * Vanities,”’ uses the Health Builder daily. She says, “L unhesitatingly recommend the Health Builder toevery one that is interested in keeping ra- diantly healthy and in retaining a beautiful figure.” Here (at last) is a safe, simple, scientific method of reducing weightand keeping vigorously healthy. A Health Builder for Every Requirement Ideal for home use is the Uni- versal Home Model,a compact enclosed Health Builder. The Athletic Model is very popular for clubs, home gymnasiums, colleges, health centers, institu- tions, steamships, etc., while thehandsome DeLuxe Cabinet Models combine utility with distinctive beauty. Send for FREE Book Send for‘Health and Beauty in Fifteen Minutesa Day"’—avalu- able Free Book showing the Battle Creek Health Builder in operation—with complete series of home exercises. Sanitarium Equipment Co. RoomAE-4754,Battle Creek, Mich. ESTABLISHED 1818 Eis Beithers CCSCLOTHINGS Gentlemens Furnishing Goods, MADISON AVENUE COR. FORTY-FOURTH STREET, N.Y. 1818 and To-Day Send for Catalogue of Hat DEPARTMENT BOSTON PALM BEACH NEWPORT Mewsury con Bemnsy St, 246PunBaceAvonaS 220 Beitvor Aveove That's one of the reasons Kermath is so popular. Yachtsmen know of Kermath’s reliability. In all sizes, types and description of craft—in pleasure boats and in work boats, the Kermath runs and runs and runs. No Kermath has ever worn out, Tell us about your boat and let us recommend a Kermath installation that will give you lasting joy for years to come. 3 to 150 H. P. $135 to $2300 KERMATH MANUFACTURING COMPANY 5870 Commonwealth Ave., Detroit, Michigan 90 King St. W., Toronto, Ontario OAAAALAEE LALA, A KERMATH ALWAYS RUNS comicbooks.com