Life, 1928-10-05 · page 41 of 48
Life — October 5, 1928 — page 41: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Waterman's brand fountain pens and pencils, featuring their new "Ripple Rubber" line in three colors: Ripple-Blugreen, Ripple-Rose, and Ripple-Olive. The ad uses evocative imagery—a dramatic waterfall with rainbow mists—to inspire the pen colors. The text emphasizes that the pens are made of "stainless rubber, light and resilient," appealing to consumers seeking quality writing instruments. A price box indicates pens cost between $1.00 and $6.00, with matching pencils available. The ad directs readers to visit nearby Waterman's dealers to examine all three colors in two sizes. This represents typical mid-century advertising strategy: connecting product features to natural beauty and emotional appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ROM the falling water’s rainbow-tinted mists and the radiant ripples of the sunlit mountain pool came the inspiration for these alluring two-tone Ripple Rubber Waterman’s. There are color values that only ripples can express in these new Ripple-Blugreen, Ripple-Rose and Ripple-Olive fountain pens. The fact that these pens are made of stainless rubber, light and resilient, is added assurance that they will satisfy. Ask at the nearest Waterman's dealer to see all three colors in two sizes. There are pencils to match. comicbooks.com