Life, 1928-10-05 · page 38 of 48
Life — October 5, 1928 — page 38: what you’re looking at
What you’re looking at
This page mixes **advertisements** with **literary and cultural commentary**, typical of 1920s Life magazine. The **Wrigley's Spearmint ad** (top) uses period imagery: two silhouetted men in business attire examining the product, claiming gum "steadies the nerves" and provides "handy refreshment—good between smokes." This reflects early 20th-century anxieties about modern life and tobacco use. Below are ads for **Martini & Rossi vermouth** and **The Piccadilly hotel** in New York—lifestyle products aimed at affluent readers. The right column features **"The Happy Mountain,"** a romantic poem by Maristan Chapman celebrating Tennessee mountaineers as noble, poetic figures living authentically. This reflects the 1920s literary interest in "folk" culture and rural Americana as antidotes to urban modernity. The **"Debunking the Lordly Senior"** column (lower right) sarcastically challenges the common stereotype that college graduates are arrogant and confident, arguing the opposite—they're actually fearful and insecure about employment prospects. This reflects post-WWI concerns about youth and economic opportunity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WRIGLEY’S has a soothing effect —it steadies the nerves. Handy refreshment— good between smokes rs Doctor’s Cocktail Quant'ties for one glass 2 ounces Martini & Rosst New York’s Newest Hotel Vermouth " - 1 ounce Amargo Bitters 0 h 7 jane The Piccadilly 2 tablespoons powdered 227 West 45th Street sugar . 4 Fill glass with boiling At B’way—New York water. Drink before re- : ting, Adjacent to Every Ac- Medical Note: Martini & tivity. 600 Bright Rossi Vermouth contains Sunlit Rooms, Each Gee Soma ee with Bath, Electri¢ Write for Cocktail Recipes Fan, Ice Water. and Bridge Score Pad, Both are Single Ri 4 Bath $3.00 ining, W. A. Taylor & jingle Room an CaeTONHT Bine Sts New York, Doable Room and Bath $4.50 N.Y. Exceptional Restaurant MARTINI & ROSSI Wer ton Ramee fos NON ALCOHOLIC Reservations E7lM 0. UU, th FD. SOFIELD!Mng:, Dic: RHYM The Happy Mountain By Maristan Chapman. _—The Viking Press Amonc the hills of Tennessee Where maids are mild and men athletic And life is wholesome, hard and free, The mountaineers are most poctic, They hunt, they dance, they chop and saw, They hoe their corn and rutabagas, They drink their moonshine whiskey raw And talk like old Icelandic sagas, Young Waits, the trumlic, fere and clean, Bodaciously was set on roaming; He bade farewell to Allardene At eveglom, meaning in the gloaming, He left his love and native heights To go a-kurling over yonder, And worked his way and saw the sights Till absence made the heart grow fonder. Then back he came to kith and kin To brood on all he'd seen and weigh it, And brought along a violin Named “Venger” and the skill to play it. But now, he learned, an outland lad Presumed to woo his mountain flower; With losel Burl our hero had A ruction, rippit, row and jower. A drumly death the villain died: By owls and catamounts affrighted, He tumbled off a slickenslide And Waits and Allardene are plighted. So ends a tale of golden worth, An idyl touched with tender laughter, With scent of pine and rainwet earth, With heartbreak first, but heartsease after. Arthur Guiterman, DEBUNKING THE LORDLY SENIOR Tus column objects, as it has been object many years, to the hokum that the avera; lege graduate considers himself omniscient. Aod so we object to the implication in the America’s cartoon, underneath which it says, among other things, ‘‘As a lordly College Senior, he feels fit to fight the whole world.’’ Our experience & that nobody feels so inferior, so unlordly, and s inherently fearful of his ability to hold a job that will earn him a living as the college graduate. Far from telieving that the universe is a pub over, most college graduates whose confidence we have been honored with have told us thit they doubt their ability to earn ten dollars 3 week. Guarantee them fifty dollars a week for the first five years, and they will think it 0 wonderful to be true. —F. P. A., in New York World. You can tell the quaint, old-settled com munities, You never sce any signs beginning “Ye olde.""—Boston Transcript. comicbooks.com — |