Life, 1928-10-05 · page 33 of 48
Life — October 5, 1928 — page 33: what you’re looking at
What you’re looking at
This is a straightforward **advertisement** for Ciné-Kodak home movie cameras, not a political cartoon or satirical content. The page appears in *Life* magazine's editorial space but functions as paid promotion. The ad appeals to **parents** by promising they can film their sons' athletic achievements—football, track, baseball—from grade school through college. The pitch exploits parental pride: watching your boy "in action" will be "priceless" to preserve forever. The two photographs show boys engaged in sports and outdoor play. The text emphasizes ease of use ("as easy as snapshots") and affordability (complete outfit "as low as $140"—substantial money in this era). This reflects **early 20th-century consumer marketing**: targeting middle-class anxiety about capturing fleeting childhood moments and male achievement through new technology. There is no political satire here—just commercial persuasion dressed in sentimental family language.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MOVIE RECORD of the Big Events a thrilling film of your boy in action—on gridiron, track or diamond— from grade school through college Syou sit in the stands and watch, you're playing the game with him. When he bucks the line, you can almost feel the impact yourself. When he carries the ball down the field, you're running along beside him. When he tackles an opposing player, your arms stretch out with his. How exciting it all is, and how proud you are! Whata pity that ina few short moments the game is over. But, for- tunately, there is now a way to bring home with Jou very fascinating bit cf play in which your boy took part... away to make a permanent living record of what he docs in each athletic competition. Look around at every game and you'll see other parents seizing this New opportunity. For today home movies with the Ciné-Kodak are as easy to make as snapshots. Unbiased by the precedents and prejudices of professional cinema camera design, the men who made still photography so easy have now made home movic- making equally simple for you. Get a Ciné-Kodak and keep a movie record of the big events. Make a thrilling film of your boy in action —on gridiron, track or diamond— from grade school through college. Today, as in after years, it will be priceless. With your own Koda- scope, on your own home screen, you pro- ject this and other films you have taken your- self, being amazed at their clarity and bril- Ciné-Kodak Simplest of Home Movie Cameras liance. In addition, there are at your disposal Kodak Cinegraphs, 100-, 200- and 400-foot recls of comedy, travel and cartoons, at $7.50 per 100 feet, which become a permanent part of your film library. Go today to a Ciné-Kodak dealer and let him show you how casy it is to operate this simplified movie camera. Let him show you the Kodascope as well. Don’t be afraid that the price will be too high— complete outfits, Ciné-Kodak, Koda- scope and screen, can be had for as low as $140. ’ ’ ’ EASTMAN KODAK COMPANY Dept. 145, Rochester, N. Y. Please send me, FREE and without obligation, the booklet telling me how I can easily make my own movies. Name....ssscccseeceses seeseeeeeceevenee comicbooks.com