Life, 1928-10-05 · page 34 of 48
Life — October 5, 1928 — page 34: what you’re looking at
What you’re looking at
This page combines advertising with social satire. **"The Lucky Ones"** is a poem mocking American consumer culture and billboard advertising. The satirist observes that billboards present an impossibly perfect life—people who achieve happiness through choosing the "right" cigarette, tire, or soap—while actual travelers along public roads see little else but these ads. The poem's final coupoke (about finding success through "careful choice of socks") sarcastically highlights how absurd such promises are. The page otherwise features straightforward advertisements: Todd Dry Dock Engineering promotes yacht repair services, and Chalfonte-Haddon Hall advertises a luxury Atlantic City hotel. A brief "Shop Talk" section includes market-related humor. The satire's point: advertising sells false dreams of perfection to ordinary people experiencing mundane reality—punctures, sand, and rocks rather than billboard glamour.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE value of Tebo Yacht Basin Service to owners of yachts lies in our straightforward contractual relation with a one point contact. Owner Satisfaction is assured through having complete facilities for all operations that have to do with repair, reconditioning, over- haul and conversion located within the confines of this yard, and conveniently accessible for owner supervision within 15 minutes of lower Manhattan. | TODD DRY DOCK ENGINEERING & REPAIR CORPORATION Foot of 23rd Street, Brooklyn, N.Y. THE LUCKY ONES Tue propte on the billboards, They have a lot of fun; They smoke a certain cigarette And all their goals are won, They never fret or worry, They're always bright and gay, They use the right electric range And work becomes as play. The people on the billboards Wear everlasting smiles, They always pick a tire that lasts Some 20,000 miles; They always choose tobacco That can not bite the tongue, Or soap that keeps a womsn’s face Perpetually young. I'm glad that on the billboards Life is thus full and free, Because along the public roads There's little else to see; And how it gives one courage "Mid punctures, sand and rocks, To find one may achieve success By careful choice of socks! —S. K., in Spokane Spokesman-Review. SHOP TALK “Tre Mexcury went up to gt at noon,” an- nounced the fat fellow, fanning himself. “How,” asked the inveterate market player, “did it close?""—Detroit News. Ar the beach the first tan days are the hardest.—New York Graphic as x “The porch is like an ocean trip without the pitch and roll’”’ It’s going to take real will-power to leave this place for a stuffy office. I don’t think Mary and the children ever enjoyed a vacation more. Of course, the seashore is always good—with the sun, and the air, and the whole beach for the children to play on. But it takes a hotel like this to make you feel at home. . . . It’s a large place, I guess, though I really don’t know much about the inside (except the dining-room). I spend most of my time on the Ocean Deck with a steamer robe across my knees—reading to Mary or sleeping. Yes, sleeping! I came here for a rest! ’ . ’ If you are interested in Chalfonte-Haddon Hall, we will gladly send you a booklet de- scribing it more completely. HALFONTE- DON HALL ATLANTIC CITY American Plan Leeps-anp Lippincott Company i comicbooks.com