Life, 1928-09-28 · page 32 of 36
Life — September 28, 1928 — page 32: what you’re looking at
What you’re looking at
This page is **primarily advertising**, with a charitable announcement insert. **Main advertisements:** 1. **Apollinaris water** — promotes European mineral water as a luxury product for elite establishments (hotels, steamers, clubs) 2. **Marmola tablets** — a weight-loss product marketed as a "scientific method" using thyroid extract to treat supposed "gland deficiency." The cartoon shows a slim couple; the pitch promises fat loss without starvation or excessive exercise 3. **Dandruff remedy, Brown Lavender salts, Stops air sickness, and Seasick remedy** — standard patent medicines of the era **Charitable content:** Life magazine's **Fresh Air Fund** listing acknowledges donations for sending poor city children on country holidays—a genuine Progressive Era charitable initiative. The contrast is striking: while advertisements promise easy transformation of the body through commercial products, Life simultaneously promotes charity for underprivileged urban children—reflecting 1920s tensions between consumerism and social welfare.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE A World-wide superiority— The Finest Hotel Steamers, Railways and Clubs serve it to their most discriminating patrons, the world over The Finest Sparkling Table Water in the World Sole Importers: Apollinaris Agency Co. Fifth Avenne at 42nd Street, New York Fat Does Depart Without Starving Slender people all about you can tell you how to lose fateasily and pleasantly. They have done it, and without abnormal exercise or diet. They used Marmola prescription tablets, the scientific method. They used them to cor- rect a gland deficiency which makes many over-stout. Just as modern doctors do. Marmola has been used for 20 years—mil- lions of boxes of it. The use has grown to enormous proportions, because of results seen in every circle, People who have lost fat and gained new vitality are in every community telling others the way. They will tell you if you ask them. There is no secret about it. The formula of Marmola comes in every box, with the scien- tific reasons for results. You know what you are taking, and why. Go get it if you are over-fat. Read the book in the box, thee watch the effects. Do this for beauty’s r health’s sake, for greater oe A livin, ha Don" t envy the slender. Go do wi t they ‘ion tablets are sold by Marmol erin Boats per box. Any druggist who is out will order from his jobber. MARMOLA A paar town Yhe Pleasant Way to Reduce Lire’s Fresh Air Fund Lire’s Frestt Ain Funp Aas been in operation for the past forty-one years. In that time it has expended $419,278.00 and has given a happy holiday in the country to 51,000 poor city chil- dren. Twenty dollars, approximately, pays for such @ holiday for some poor child from {ile crowded city streets. Won't you help? Contributions (which are acknowledged in Live about four weeks after their receipt) should be made payable to Liss’s Fras Aix Funp, and sent to 598 Madison Avenue, New York. Previously Acknowledged. Miss Mariana K. Dickson, Mrs. E. "M. Eldredge, Brooklyn. Mrs. H, Elmore and rs. c liurtp, Enilewood, N. J Plumrndge, Westfield, 5 Maddock, ‘Trenton, N. j. Mes tear Erwin, Mackinac Island Vatsey and Sumner Barker, J. F. Maynard, Utica, N. Richard RK. Conant, New York : Mrs. N. M. McKnight, Rutherford, N. George D. Clews, South Orange. Lena H. B. Lax, Brooklyn. S. Colt, Cambridge, Mass. Little Brother ....... Mrs. Ralph W.' Potter, Emma L. Harlow, Den Alice Owens, Baltimore Rodney V. Reighard, P *Lukar—Florida” Herbert F. Dialer, J -'P. Baker, Beverly, Mass. 4 M. Dickinson, Noroton, Ce ack W. Clark, Montclair. . Edward A. Stroud, Philadelphia. From a Friend, Stratford, Ont... ack Compton, ‘Charleston, W.Va. a Carlos M. de Heredia, New York Paul Maloney, Blue Mt. Lake, N.Y Mrs. Herbert E. Baright, Beverly, Mrs. . Allen, Glenview, Ky... Mrs. ‘aunce, Villa Nova, Py Mrs. « Chapin, Cynwyd, Pa Mrs. Walter I. Aldridge, New Rocireite Mrs, Earl T. O'Connor, Erie, Pa.. Caroline L. “Cottrill, Milwaukee. Dorothea Stevens, Buffalo. . Mrs. John A. Denbolm, In Memory of M. L. H. In Memory of M. E. A J, A. McKenna, Boulder, Clotilde A. Robison, New” eranatela, + $34,358.09 Glen Cove, = LBRED Rn SS nBSBEBiuuBunySems S ssssssssssssseessssssesssss Peer er ey Bronxville, Ss e8Soouiuw yy ee 83) town, Pa. Fred H. Marti re Mrs, Béoa D. celer, Mason City, h Sanger Linz, Dallas, Tex ‘araline rieDevit, Brooklyn. Luther, Huntington, Bice Anderton tasting end (Rockaway, N. B Gibbs, Denver, ¢ of M. v Horace “D. “Brush, Demmier, Pittsburgh. Stoyverant French, Y O. L., New Yor Leny Fawns, Rutherford, . Corsicana, Tex. Miss Josephine Palmer, Bangor. Mrs “Robert Payton, Bin che’ Mrs. ‘al. Me Cape Elizabeth, Germantown, Floyd Nac Factnner Watoneatte Carolyn Bonnesen, Chicago dona’ S. Merth.. H. C., Monmouth ‘Beach, Aa Sica Joh. Birentone, Freeport, Til; Donald’ and Oakley "Dietz, Waterford, iS a [oa “Mary Louise—Bud and Sail — | Alice L. Hildebrand, Hartford, Conn Etta M- Burgess, West Newton, Mass. “In Memory of ‘J. E._D.” Mas. Shean’ Milles Ft” Monroe, Cora H. Griffin, Riegelsville, N." J. In Memory of Gerald Clark Kli In Memory of John. Miss M. K etree BSRSnSeuy HSSSRSnSur 888858883883 33833338333 SSSnu wo livia’ Fawns, Rutherfor gt! Ringold, Los Angele Mrs. Alice HH. Washington, John Grant, Los Angeles femory of “Jimmi In Memory of I. M. (Continued on ‘page 32) SyvSeens DANDRUFF A Sure Way to End It There is one sure way that never fails to re. move dandruff completely, and that is todissalre it, Then you destroy it entirely. To do thi, just apply’a little Liquid Arvon at night before retiring; use enough to moisten the scalp and rub it in gently with the finger tips. By morning, most, if not all, of your dandrof ‘be gone, and two or three more applicatioss will completely dissolve and entirely destroy every single sign and trace of it, no matter bew much dandruff you may have. You will find, too, that all itching of the scalp will stop instantly and your hair will be lustros, lossy, silly and soft, and look and feel a baa- dred times better. You can get Liquid Arvon at any drug and a four ounce bottle is all you will need. This simple remedy has never been knowats fe Smelling Salts clears the brain, steadies the nerves, counteracts faintness and weariness. It delight and com fort. Sold everywhere. Schiefelin & Co., 170 William St., New York invigorating—« —nausea, dizziness and faintness caused by all forms of Travel Mo- tion. Sea, Train, Auto, Car or Air Sickness yields promptly to Mothersill’s. ry 0. at Drug Stores or direct Mothersill Remedy Co, Ltd. comicbooks.com