Life, 1928-09-28 · page 33 of 36
Life — September 28, 1928 — page 33: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for the Ashagon ashtray, with subscription promotion below. The cartoon shows a cigarette butt and ash personified, asking "Where do we go from here?" The copy humorously presents ashtrays as having feelings—they "please neither eye nor nostril" and deserve privacy "in the depths of an Ashagon ashstand." This is **anthropomorphic satire**: giving human dignity and complaints to inanimate waste products to sell the product's discretion and cleanliness. The joke plays on 1920s anxieties about smoking debris marring home appearance. By granting the ashes a "voice," the ad cleverly positions the Ashagon as solving a social embarrassment—visible, smelly smoking residue—which mattered greatly to status-conscious households of the era. Below is a subscription pitch for *Life* magazine itself, emphasizing economy and featuring contributors like Will Rogers and Robert Benchley.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Where do we as go from NN Z/ ~ here? “We please neither eye nor nostril S =) when our work is done. Give us the py privacy we deserve—in the depths of an Ashagon ashstand.” SHAGON is so easy to empty at those rare in- tervals when it is necessary. It protects rugs and floors because it just can’t spill ashes. And it is one ashstand that really adds to a room’s ap- pearance. See it at good department, furniture and office equipment stores and you'll soon bid farewell to smelly, littered ashtrays. THE TUBULAR PRODUCTS CO., Southington, Conn. Ashagon artistic ashless ashstands a0a esFie 7 rf ASHAGON CLASSIC Three models er colors: Feb Statuary Bronse, Verdi . Bluebird Blue and Chinese Red. Priced from $10.50 00 $15.00, or, if you $ ] prefer it: i a & 10 issues for LO dimes eRe ear ae2 dF This week, we take as our text, e-c-o-n-o-m-y. Even at 15 cents a copy, Lire deserves a place on any budget—the Confidential Guide alone will save you money by warning you away from the unsatisfactory plays, movies, and books. Here is a chance for even greater economy: with a stroke of your pen you can cut one-third off the newsstand price. And no dollar ever brought more entertainment for more people! Lire is certainly louder and funnier: Skippy’s Letters, words and pictures by Percy L. Crosby, appear every week; Robert Benchley continues to con- vulse with laudable regularity; John Held, Jr., Walter Winchell, Agnes Smith, Robert E. Sherwood, Elmer Davis, Fred Cooper, Will Rogers, Baird Leonard, Henry Suydam and John Kieran do their stuff in every issue. Not No waiting! Subscriptions to LIFE are entered the same day received, and subscribers receive their Copies within two weeks. Obey that impulse. ~ ---- | | | | | | [ise ies i aye to mention the army of contributors who help to make Lire the institution it is. Are you listening in on the Rogers Radio Rallies now being broadcast on the Kolster Hour? Tune in on the Columbia Chain and hear what famous stage stars and other people of promi- nence have to say about Will Rogers—The Bunkless Candidate. LIFE 598 Madison Ave., New York City Enclosed is one dollar. Please send 10 issues of Life to: aa) comicbooks.com