Life, 1928-09-28 · page 31 of 36
Life — September 28, 1928 — page 31: what you’re looking at
What you’re looking at
This page contains several satirical short pieces and advertisements typical of Life magazine's format. **The cartoons/jokes** are brief social commentary: one about a horse hit by a car (the owner couldn't identify the driver), followed by quips about traffic enforcement and changing customs. The "hat-pin" reference is unclear without context but likely concerns a dated fashion item. **The "Wisdom" section** features Mayor James J. Walker's quote about being on time—"if you're there before it's over, you're on time"—which the writer humorously interprets as an excuse to skip obligations by arriving just as things end. **The advertisement** for Forhan's toothpaste dominates the lower half, promoting gum health with a claim that "white teeth deceive 4 out of 5" because people ignore gum disease (pyorrhea). This reflects early-twentieth-century dental marketing emphasizing newly medicalized oral hygiene concerns. The page is primarily advertising-driven, with satirical filler content typical of Life's commercial-literary hybrid model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Poa, WELL, WELL! epey Daniels ha one of his horses hurt real tal Sleday morning ‘being hit’ by an auto just tat Ste Wright farm ‘while on bis way to. the fir, be was unable 10 get the license number know who be was.’ sad does not —Deiavan Republican. tr jast goes to show that you should keep away from the factory on Sunday. —Milwaukee Sentinel. Seen eT In a Pinch, use ALLEN’S FOOT-EASE ———————— PLAINLY DISCOURAGED ty Ontario the speed cops seem to have given it up as a bad job. The highway signs read, “Notice, pavement slippery in wet weather. speed law."’ As much as to say, “In dry seather, disobey speed law and be hanged. We know you're going to, anyway."'—Detroit News. ‘Abbott's Bitters. Aids digestion. Sample CW. Abbot st “Soo. Waltimores Bde THE CURIO Tus changing tend of the times and customs is reflected in the children and a casual question of the younger set brings it to notice. For in- “How I'd just love to fly!” —L'Esqurtta ve 1a Tornatxa (Barctroa). 29 WISDOM “If, you're there before it's over, you're on time."—Mayor James J. Walker. Ir’s a hunt that every daily rhymer knows, It's a quest that’s not rewarded every day; It is one of every column-cobbler’s woes, It's the one that makes a labor of his play— It’s the search for something metrical but plain That's at once a theme and climax for a rhyme, And of such is Jimmie Walker's new refrain— “If you're there before it's over, you're on time."* Jimmie may have been referring to a ball, A reception, a convention or a fight; But his little crack applies to each and all, And to anything that happens, day or night. And I think I'll take that motto as my own, It will save a lot of energy, if I'm Careful every appointment to postpone— If you're there before it’s over, you're on time! Oh, the dreary dramas I need never sce! Oh, the weary specches I need never hear! Oh, the pleasure of a bridge-fight or a tea, If it’s just about to end when I appear! Oh, the amateur recitals I shall miss, Oh, the times I'll not be tortured into crime, Just because a famous mayor taught me this— sance, Marjorie, looking up from a book she was reading, asked, ‘Mother, what is a hat-pin?”* —Indianapolis News. “IE you're there before it’s over, you're on time!"* —Ted Robinson, in Cleveland Plain Dealer. “Large brazen _dinner-gang; otters?"—Adrt, in @ Weekly Peper. Mort ‘'gate-crashers.""—Humorist. (London). chased; what Lire_is panties every Friday, simultaneously in the Uuited States, addressed envelope. Live does not hold itself responsible for the loss or tai _ : , Canada and British Possessions. Title registered in U. S. non-return of unsolicited contributions, vel d illustrations in Li ighted. Reprint Rij x). fain pple co Lite Ralls Hever isn Burdient Fight Notice of change of address should reach this ofice two weeks prior Lear London, EC. England. The foreign trade sapped fron Links te the date of issue to be affected. All communications should be — Lendon Office, Rolls ‘House, Breams Buildings, London, E. C. addressed to LIFE, S98 Madison Avenue, New York. No contributions twill be’ returned unless accompanied by stamped and Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). death W ° e = hite teet eceive t Out O poor ere i a2 | leeth are only as healthy as the gums rik ; §° many people think they are secure when teeth are D gleaming white. But too often they surrender to a disease of neglect—Pyorrhea. Lurking behind clean teeth is this marauder that takes high toll in health from 4 persons out of 5 after forty, and thousands younger. It ignores the teeth and attacks the gums, Take this precaution: See your dentist every six months. And start using the dentifrice that cleans teeth without the use of harsh abrasives and at the same time helps keep the gums firm and healthy. As you know, Pyorrhea seldom attacks healthy gums. Morning and night, every day, use Forhan's for the Gums. Massage your gums daily with this dentifrice, following directions in booklet that comes with tube. Then you provide the protection teeth and gums must have. At all druggists—in tubes, 35c and 60c. Formula of R. J. Forhan, D. D. S. Forhan Company, New York. Forhans for the gums HEALTHY AS YOUR TEETH ARE ONLY AS YOUR GUMS comicbooks.com