Life, 1928-08-23 · page 32 of 36
Life — August 23, 1928 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and charitable content** rather than political satire. The main feature is a **Sergeant's Hair Product advertisement** using humor to market dandruff treatment. The tagline "Carelessness is now the only excuse for Dandruff" jokes that there's no longer a legitimate reason to have dandruff, given the product's availability. The accompanying illustrations show people combing their hair, with the repeated phrase "Comb your hair with it" emphasizing the product's ease of use. The copy emphasizes that Sergeant's has refined its formula over fifty years to retain medicinal qualities while eliminating unpleasant side effects (odor, staining, over-greasing). The page also features: - **Life's Fresh Air Fund**: a charitable campaign listing donors who contributed to send poor urban children on country holidays - **Hotel and travel advertisements** for The Piccadilly and European car rentals - **Remedies for motion sickness** The content reflects early 20th-century advertising strategy: combining gentle humor with earnest product claims to build consumer confidence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Carelessness is now the only excuse for Dandru was atime when peovle were excused for havi dan tolerated: ly wet your hair comb your hair with it. “Comb your hair with ii For fifty years, Sergeant's Mange Medicine has proven an effective treatment for dandruff, and other hair and scalp complaints. After many years of research, Sergeant's 2 have refined this product 60 that It retain: he therapeutic qualities of mange medicine, but none of the disadvantages. It comes to you with sincere recommen- dation of this 50 year old company. Also every week, apply Sergeant's to the scalp freely, and rub vigorously with the tips of your fingers. This keeps the scalp in good condition; lubricates the hair and hair roots; releases natural oils; prevents hair from becoming dry and brittle; gives it the live virile appearance that comes from C 1 “Comb your hair with No odor—no stain—no alcohol to dry the scalp. Will not overgrease the hair. Thi new convenient bottle fits your medicine cabinet. Easy to use. Ask your dealer for Sergeant's for the Hair (18c). Keep the handy bottle where you can't forget to use it. Free trial bottle sent postpaid, anywhere, on request. Polk-Miller Products Corporation 2304 Broad Street, Richmond, Va. “Comb your hair with it” Sergeant's LIFeE Lire’s Fresh Air Fund (Continued from page 27) Mrs, RT. Bates, Detroit In Memory, of Ww. Icox, Middletow Friend’ (New York). A. Teitlebaum, Memphis, Tenn. Mrs. Rex Beach, New York. H. L. Poser, So. Orange, N. J. Mrs. Charles Day, Chestnut “Hi Mrs. Chas. E. Angle, Rochester, N. Clayton T, Chamberlin, W Eadie Lebowits Werner New York W. DeFord Beal, Jr., and Louis Starr Beal, Chestnut Till, Mass. Mrs, ‘A. LB. Massey, Providence, B p-BssySvB5: 8 8838sss3esss Mr.” ard “Mrs.""Dan "'P." Eells," “Mul- waukee Glander, ‘New ‘York. Dearborn, New York. Dearborn, fr Nev Frances H. Sidwell, ‘Wa: Dr. Fred W. Morris, Ridgewood, Ridgefield “Park, N. J. Steinmuller, New Nok. Friend, Alpena... Mann Children esses ae0 33s Walsh, New S. Ingalls, Clevela Memory of Dudley Fowler. . Miss Betty Warner, Huntington W. “Hyde, Philadelphia. . ecily Beatrice Fos, 1s Angel Mrs’ Paul one icke, Fair Haven, r. Harry Rogers, ‘Orange, N. ra, Robert Haskins, Richmond, Rathi H. Hough, Franklin, Pa. vi “Lee Willson, St. ‘Paul, “Minn? <>: Bett H. Al Musson, Brook’ John A. Churchman, Vonisscoits ‘Anon, Grand Rapids. GF’ Provost, Mansfeld, La. R.L. Pritchard, New York filton M. Nathan, New York. Frances Meighan, Gt. Neel : Dr, George W. Mackenzie, Philadeiphia. Isabel (C. Scheide, Hartford, Conn. igs. pou C. Kirby, Betsey “Chapin hmey, New Yo Mrs. James H. Ripley, Clen Mead, Anon, Hollywood. Mary, David and Robert Nut D. J.’ Phelps, Del Loma, Cal. New York. Harrisburg, Pa. A. Miller, Bradford, P: M., Sharon, P: Mrs. H and cae New Brighton, Fred. M Mona T, Bonnyman, Howard and Robert W Tracy, San Francisco ¥ fee Bixby, . Pet Brooi . Harry Keller, Belle Clement Birch, New York. A. Beller, New York. Me J. F. Degener, Mrs, Palmer Gavit, Santa Barbara. . Wm, L. Culbert, New Y: Anonymous Chas. L. McFarland, Berkeley, Ga ‘Bernardsviie, "$20,293.97 Live's Fresit Aim Fuxo has been in opera- tion for the pee forty-one years. In that time it has expended $419,278.00 and has given a hap| holiday in the country to 51,000 poor city a dren. Twenty dollars, approximately, pays for such @ holiday for some poor child from Fhe crowded, hot city. Won't you help? Contributions which are acknowledged in Lire about four weeks after their receipt) should be made payable to Live's Fees Ai Funp, and seit to 598 Madison Avenue, New York, New York’s Newest Hotel Che Piccadilly 227 West 45th ext At B’way—New York Adjacent to Every Ac- tivity. 600 Bright Sunlit Rooms. Each with Bath, Electric Fan, Ice Water. Single Room and Bath $3.00 Double Room and Bath $4.50 Exceptional Restaurant and Luncheonette Wire et our Expense for eservations F. D, SOFIELD, Mng. Dir IMAGINATION EXERCISES Try to visualize: H. L. Mencken editing Dew Drops. A bedroom farce by Edgar Guest. A poem by George Jean Nathan in Cupid Diary. A sonnet by Milt Gross in the Atlantic Monthly. Grover Cleveland Bergdoll editing War Storiet A thriller by Dr. Harry Emerson Fosdick in True Confessions. A joke by Dr. Frank Crane in Paris Nights Harold Bell Wright editing Whiz Bang... —Author & Journalist. PARTOUT TOURING ix. AUTO SERVICE ABROAD S51 FIFTH AVE. NEW YORK CITY prevents nausea, dizziness and meg is of Train Travel. Journey by Train, Auto, Car or Air in Health and Crp 1.30 at Drug Stores Mothersilt Remedy Go, St aria. comicbooks.com ieee aed ee see