Life, 1928-08-23 · page 33 of 36
Life — August 23, 1928 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising and entertainment content** from a 1920s Life magazine, not political satire. The main items are: 1. **Panama Pacific Line advertisement** promoting luxury cruise travel to California via the Panama Canal—positioned as a modern engineering marvel and tourist destination. 2. **Federal School of Illustrating ad** recruiting art students with promises of career opportunities. 3. **Music/Records section** reviewing current jazz and popular songs, featuring artists like Louis Armstrong and Paul Whiteman—reflecting the Jazz Age's cultural prominence. 4. **"Modern Criminology" poem** by Dalnar Devening—a humorous piece mocking pseudoscientific criminology theories that blamed crime on "maladjusted endocrines" rather than social factors. The joke is that this medical excuse-making is absurd. 5. **Sir Walter Raleigh pipe tobacco advertisement** using a gentleman illustration to market smoking as civilized leisure. The page reflects 1920s consumer culture, entertainment trends, and light satire of contemporary scientific fads—not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
en route to CALIFORNIA Go via the wonderful Panama Canal, engineering marvel of the world. See sparkling Havana, Caribbean Metropolis, en route, Cool breezes all the way. Reduced summer rates NOW. Fortnightly sailings. Largest, fastest ships. Ask for literature describing special round trips One. Way Water—One Way New Yor! fanama focific fine NTERNATIONAL MERCANTILE MARINE COMPANY this Drawing cae est your Ability If you like to draw, let your talent mako your fortune, Opportunitie: this field have Pd Cog etter wins le: the 4 jt ray.’ ity famous artistes, The’ course includes. fituse tering, poster designing, ete. Got on the to Bigger Things. the drawing ab pencil. Write your ied address on’ tho the page, “Tear it out tees TODAY, of Illustrating 9368 Federal School Bldg., Minneapolis, Minn. BOW LEGS? ‘Legs Bend MAILED IN PLAIN SEALED ENVELOPE: THE T GARTER CO., Deg N South Bend, This Patented GARTER HT if LET LIFE Confidential Guide (Continued from page 26) in “Seventh Heaven” and “The Big Parade.” _ This fone, in fox-trot tempo, is coupled with "The Street Angel” feature. Chalita—By Victor Schertsinger, the motion-pic- ture director who wrote “Marcheta"—for which he received $50 outright on a song that earned $150,000 for its publisher. On a more equitable roy- alty basis, Schertzinger should realize handsomely on this beautiful melody ballad. Gotta Big Date With a Little Girl—Breezy hot- weather ditty by the most prolific Tin Pan Alley {am- ily, the Tobias clan—Harry, Charles and Henry; the latter, twenty-year-old composer, is the youngest established songsmith extant. Imagination—Roger Wolfe Kahn, Otto's son, who went from riches to rags. fashioned this for “Here's Howel” and, like Gershwin'’s “The Man I Love.” which was originally introduced in “Strike Up the Band,” this tune is a sturdy survivor of a flop show. A worthwhile fox-trot ballad. Recor. ds West End Blues and Fireworks—Louis Arm- strong’s Hot Pive, a torrid jazzy quintet, wax low- down with negroid foxtrot compositions. (Okeh Weary Weasel and San—Perennial jazz favorites by Abe Lyman’s Sharps and Plats (Branswick 3964) of the “hot” school of dansapation, Lyman, the Cal- ifornia jazz beau, now in “Good New Chicago, has blended the West Coast style of smooth syncopa- tion with the heated Chi tempo in a manner the jazz- hounds will acclaim. Paul Whiteman—This pioneering jazz exponent merits distinction above song titles at all times. On Columbia 1464-5 he has assembled the “Scandals” hits. “Pickin” Cotton” and “American Tune” and “I'm On the Crest of a Wave” and “What D'Ya Say?" are the couplets. Chiguita and Twelve o’Clock Waltz—Smoothest of smooth waltzes by Victor Arden-Phil Ohman and their Orchestra, with vocal refrains in each. “Chi- quita™ is a sequel to “Ramona” and similarly pat- terned. (Victor 21513.) Just Like a Melody Out of the Sky and Because My Baby Don't Mean Maybe Now—Sprightly fox- trots by Ben Bernie and his Hotel Roosevelt Orches- tra, Both Walter Donaldson tunes are skilfully or- chestrated by the Bernicites. (Brunswick 3953.) The Man from the South and Pretty Trix—Uitra modernistic jazz transcriptions by Joe Venuti's Blue Pour (Okeh 41076), introducing freak indigo modula- tions and futuristic jazzique. Abel Green. Modern Criminology Tue wizarp feeds and carves and saws His rats and gophers till he gleans The knowledge that crime’s only cause Is maladjusted endocrines. How happy you should be to know That when some yeggman smacks you double It is not crime that prompts the blow But merely pancreatic trouble. Or if some low-browed, slinking lad A knife between your ribs should bury, Don’t mind him, he's not really bad; It’s just a sick pituitary. Perhaps you've been pumped full of lead Until the light can through you filter. No crime was done, although you're dead; ’Twas but a thyroid out of kilter. And so, whatever be your lot: By some plug-ugly to be socked or Maybe throttled, stabbed, or shot, Don't call a cop, just call a doctor! Dalnar Devening. “I just decided it was time to retire,” said Gene Tunney, and the Fisk Rubber Company's advertising depart- ment émitted whoops of glee. yy. pipe is in right with friend wife the moment she gets that new and milder fragrance of Sir Walter's favorite mixture. A welcome blend of choice, mild tobaccos, kept fresh in a heavy gold foil wrap. Be fair to yourselves, men, and fair to the fair sex. Let Sir Walter make your pipe a pipe of peace. LIMITED OFFER (for the United States only ) ) If your favorite tobacconist does not carry Sir ‘Walker Raleigh, send us his name and address. In return for this courtesy, we'll be delighted to send you without charge a full-size tin of this milder pipe mixture. Dept.X, Brown & Williamson Tobacco Corp. Winston-Salem, N. C. SIR WALTER RALEIGH Who discovered how good a pipe can be comicbooks.com