Life, 1928-08-16 · page 47 of 48
Life — August 16, 1928 — page 47: what you’re looking at
What you’re looking at
This is an advertisement, not a political cartoon. It promotes "Body by Fisher," a major automotive coachbuilding company of the early 20th century. The ad features an elegant couple in fashionable 1920s-30s attire, emphasizing that Fisher bodies represent style and beauty in motor car design. The decorative circular logo displays a horse-drawn carriage—Fisher's historical origins as a coachmaker before automobiles. The copy claims Fisher is "the authority, the leader" in automotive aesthetics. The listed manufacturers (Cadillac, Buick, Chevrolet, etc.) were Fisher's clients, whose cars featured Fisher-built bodies. This advertisement reflects how automotive styling had become a major selling point, with Fisher positioning itself as the arbiter of automotive elegance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“HEN it comes to style in motor cars—and today style is all-important—all the world looks to Body by Fisher. For Fisher is the authority, the leader, tried and proven; the chief source and center of beauty in motor car design. a a a Cadillac. LaSalle. Buick - Oakland - Oldsmobile. Pontiac. Chevrolet comicbooks.com