Life, 1928-08-16 · page 48 of 48
Life — August 16, 1928 — page 48: what you’re looking at
What you’re looking at
This is **advertising content**, not satire or political commentary. It's a General Tire company advertisement from Life magazine, likely 1920s-1930s based on the style and car depicted. The page promotes General's "Dual-Tread, Proper-Size" tire line to motorists. The illustration shows a well-dressed man displaying tires to a European couple near a scenic village—depicting tire-shopping as part of leisure travel culture. The text emphasizes that quality matters: it's not just rubber quantity but "pure rubber" composition that ensures performance in varied driving conditions. The tagline "goes a long way to make friends" suggests reliable tires improve travel experiences and relationships. The ad reflects post-WWI consumer culture when automobiles were becoming common and tire technology was actively marketed to competitive buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ASTER get-away—quicker stops, tear down the carcass and OF grind off the tread of any tire not built for today’s driving con- ditions. It’s not only the amount of rubber that counts—it’s the kind. Not simply more rubber but more pure rubber. Today’s low rubber prices make it easy to enjoy General’s Dual-Tread, Proper-Size line. ga Built in Ta ? tuber C. le i Akron, Ohio, by the General ire and R, ni 0. AL TIRE ~Soes a long-wey to make friend.