Life, 1928-08-16 · page 46 of 48
Life — August 16, 1928 — page 46: what you’re looking at
What you’re looking at
This page combines two advertisements. The left side promotes Canada Steamship Lines' St. Lawrence River cruises, emphasizing romanticized French-Canadian rural life and affordable vacation packages ($110 for eight days). The right side advertises a major event: Will Rogers speaking at what LIFE calls "the greatest show on earth." Rogers, a famous humorist and social commentator of the era, is positioned as LIFE's "candidate for President." The ad humorously promises Rogers will address any problem—"Farm Relief or Throat Relief," "World Peace, or What Shall We Do Tonight"—satirizing politicians' tendency to speak on all topics. The ad lists other prominent writers and cartoonists (Robert Benchley, Walter Winchell, Percy Crosby, John Held) attending, suggesting a major cultural event. For five dollars, readers could subscribe to LIFE for one year and attend this "season ticket" event, blending magazine promotion with entertainment marketing typical of 1920s-30s American publishing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[nev bake bread in big outdoor ovens. Strung upon zig-zag cedar rail fences, that lace the many colored fields together, you will see gay wools drying in the sun near the gabled-roof cottages of the “habi- tant”. Roadside shrines and crosses seem to bless the miles between villages. This is old French Canada, where life goes on as serenely as a hundred years gone by. Canada Steamship Lines’ luxurious ves- sels ply the waters of the St. Lawrence River, from the Great Lakes to where it is joined by the distant Saguenay; nearly a thousand miles of surpassing beauty. Steamers may be boarded at Lewiston or Rochester in New York State, or Queens- ton, Toronto or Montreal in Canada. There are short trips and long, to fit every vacation purse. For example, the eight-day trip from Toronto to the Sague- nay and return, including numerous land- ings, costs $110. For further information, rates and reservations, apply— CANADA STEAMSHIP LINES 715 Victoria Square - Montreal TORONTO, Ont, 46 Yonge Street; DETROIT, Mich. 419 Dime Bank ‘Building; NEW YORK, N.Y., $35 Fifth Avenue; PHILADELPHIA, Pa. 202 Liberty "Building; TT: BURGH, Pa., 195 Union aren Building; RO HESTER, N.Y., 70$ Temple Building; BOSTON, gy meee 216 ord South Building; BUFFAL! ._N.Y., Ellicott CH CAGO, Ill. ‘W. Adams’ Street; CINCIN. NAT, hs 17 °Dixie ‘Termine!’ Ateade; CLEVELAND. Ohio,’ U Trust Building. WILL ROGERS speaks here What is your problem? Is it Farm Relief or Throat Relief? Is it World Peace, or What Shall We Do To- night? Whether you are a professional voter or just an innocent bystander, Will Rogers will get around to your particular problem sooner or later. Make sure of your seat! The coupon below, when accompanied by five dollars, is good for a season ticket to the greatest show on earth. Hear Will Rogers, LIFE’S candidate for President, deliver his startling, spellbinding speeches. Hear Robert Ben- chley, Elmer Davis, Robert Sherwood, Walter Win- chell, Baird Leonard, Agnes Smith. See Percy Crosby, Fred Cooper, John Held, Gluyas Williams, R. V. Culter, and a host of other artists and writers gathered here for your edification and amusement. © 0 0000000000000000000000000000000000000000 Clip, and send to LIFE, 598 Madison Avenue, New York. SEND ME LIFE FOR ONE YEAR FIVE DOLLARS ENCLOSED comicbooks.com