Life, 1928-08-16 · page 45 of 48
Life — August 16, 1928 — page 45: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains two product ads: 1. **Golden Wheel Lighter** (main ad): Uses a train observation-platform setting to sell a lighter with a "lifetime guarantee." The copy compares the lighter's reliability to railroad safety equipment (semaphores, steel rails). The ad targets affluent travelers who ride extra-fare trains. Price: $7.50. Manufacturer: Henry Lederer & Bros., Providence. 2. **Mothersill's Seasickness Remedy** (left side): A smaller ad promoting a patent medicine for motion sickness during travel by sea, train, or car. Cost: $1.30 at drugstores. There is also a charitable donations list titled "Life's Camps for Needy Children" showing contributions from readers. No political cartoons or satirical commentary appears on this page—it's a straightforward commercial section typical of Life magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 31 | THE LIGHTER WITH THE LIFETIME GUARANTEE ~Lave's Camps for Needy Children utinued from page 29) preter’ Rees vBSusuBBeSuunsuR Beer ssssssssssssssssssssss Jel, Housatonic, M ward Babcock, Mill Nec 5 “ Marvelous, the way these block signals are constantly on the job.” Waterbury. Conn 20. “Safe and certain—like my GOLDEN WHEEL Lighter, eh, what?” . Wheeling, W. Va W. Holton, Essex . "Saranac. Lake. x lure as the semaphores that protect ier, Bradford. Pa you en route—lasting as the steel rails. Made for those who are to be found upon the observation platforms of extra-fare trains—the people who 2 demand the finest. | Golden Wheel Sea Sickness ee c d is certain—safe—the lighter you can always depend upon. At smart shops onquere ’ everywhere. You have only to insist upon seeing the words, ‘Lifetime Guarantee,” stamped into the bottom of the filler cap to know you are choosing wisely. Your Golden Wheel need cost you no more than $7.50. a You can enjoy every moment of a sea trip, regardless of weather conditions, with the aid of “Mothersill’s.” It is your guarantee of freedom from all symptoms of dis- tress caused by sea, train, auto or oir travel. 736. @ $1.30 at Drug Stores or direct The Mothersill RemedyCo.,Ltd. New York Montreal’ © London Paris (CGO DIN WIHIEEIL >) Dhe Lighter with the = _ Tifetiine Guarantee > U.S. Patents 1637855 and 1666809 HENRY LEDERER & BRO., INC., Providence, Rhode Island — comicbooks.com