Life, 1928-07-19 · page 32 of 40
Life — July 19, 1928 — page 32: what you’re looking at
What you’re looking at
This page combines two unrelated articles typical of Life magazine's format: **Left side:** A Cunard Line advertisement promoting Le Touquet-Paris-Plage as an exclusive French seaside resort ("the smartest interlude on the Continent"). It targets wealthy Americans with transatlantic travel aspirations, listing luxuries like golf, polo, casinos, and fine dining—a clear appeal to the affluent leisure class during the 1928 Jazz Age. **Right side:** An article about Life magazine's charitable camps for impoverished Lower East Side children, emphasizing wholesome nutrition, outdoor activities, and moral development. It includes touching letters from benefiting children. **The satire:** The juxtaposition itself is the commentary—the page contrasts extreme wealth (Le Touquet's opulence for the elite) against genuine need (poor urban children). This reflects Life's self-presentation as a magazine serving both high society *and* social conscience, though the advertising arguably dominates editorial space.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The “Fortnight” at Le Touquet... September's two first weeks at Le Tou- quet-Paris-Plage . . . the smartest inter~ lude on the Continent . . . a miniature Channel town linking Mayfair and Park Avenue to the faubourgs . . . the pet autumn discovery of people with trans- continental knowledge... Pine woods . . . a crack 18-hole golf course... polo... Lanvin and Callot being tle in the midst of simplicity .+. visiting Princes and ambassadors... the Casino where play runs high after midnight... late dinners at the new Foret restaurant... l'heure de l’aperitif at the Farm des Charmettes ... Paris and Lon- don so near as to be flight unworthy of acrow... The Mauretania August 16th carries pas- sengers to whom September means Le Touquet ...or you can sail leisurely in the Carmania August 17th or the Lancas- tria, August 24th ... Or in the Aquitania August 22nd and still strike Le Touquet’s season at its height... CUNARD LINE @) See Your Local Agent 1840. EIGHTY. EIGHT-YEARS - OF-SERVICE-1928 LIFE Life’s Camps for Needy Children (Continued from page 24) the part of the Director of the Camps and his corps of excellent counselors. The Camps are sensibly scientific. Ten hours of sleep for the youngsters in huge, airy dormitories and in sleeping tents. At both the Camps overnight hikes are planned, during which the little denizens of the lower East Side (to whom sleeping on baking roofs and perilous fire-escapes is part oe existence during midsummer) unfold their blankets under the stars, fill their pillows with balsam and lie down beside their camp fires drenched in peace and happy security. If you were suddenly to come upon one of these little groups you would weep for the very wonder and appeal of it. And we want to mention the food that these children receive. A diet in which fresh vegetables, fruit and plenty of milk play the leading réles makes pe little faces rosy, and scrawny little dies plump and hardy. And at the Camps, rating higher than anything else, there is an unplumbed supply of happiness. The happiness that comes from good care, real comradeship between the counselors and children, and constructive, well-directed play. The letters of the children tell how they react to all this. For instance— There’s our little Italian girl who tumbled a short distance out ofa cherry tree at a moment when she should not have been in the cherry tree at all. Still it was a most commendable tumble, if you only look at it right. “The flag was coming down, and the bugle was sounding. And I was up there in the tree and I had to do my duty and plage allegiance, didn’t 1? And then this appened!** And those nature stories that fill in long afternoons under the trees. “Then we all heard about a cow's life, which is very interesting, indeed."* (Note: Look up a good life of a cow, and see if we haven’t been letting some- thing slip by.) And then that boy at Pottersville who wrote: “It’s a grand place. The food is grand. 1 would like for Mr. Tom Mix to let us have his horse Tony for the summer here at the Camp. It would be grand."* How about it, Tom? We could go on indefinitely. The Camps are our dearest treasures. We wear them as a decoration. We work for them, and we beg for them. Which brings us to the point of telling you once again that Twenty dollars ($20) pays for one child for eighteen days at either of the Camps. Those twenty dollars we need des- Rich in health = values Fruit Nourishment Body-=building Minerals Energy Value Just as “good for you” as fresh fruit. Welch’s Grape Juice is the juice of fresh fruit—pressed right from ripe Concord grapes. It tastes deliciously of the ripe grapes no matter how you serve it,— straight, blended or diluted,—because the flavor is so pure and rich. No other grape juice has the fine flavor of Welch’s, because Welch’s is pressed from the very choicest grapes. At the soda fountain, ask for straight Welch’s or a Welch-ade. Some favorite ways to serve Welch’s at home are printed on every label. Free: Ideas for Popular Fruit Drinks and occasions to serve them. Send a post- card to The Welch Grape Juice Co., L-89, Westfield, N. Y. In Canada—St. Cathar- Mix Welch's half and half with ginger ale. WELCH’'S Once you've tasted Welch’s no other grape juice will dv comicbooks.com