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Life, 1928-07-19 · page 31 of 40

Life — July 19, 1928 — page 31: what you’re looking at

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Life — July 19, 1928 — page 31: Life, 1928-07-19

What you’re looking at

This page combines short humorous anecdotes with a vintage advertisement for Forhan's toothpaste. **The humor pieces** are brief satirical observations on contemporary life. "The Art of Misquotation" mocks intellectual pretension—a Broadway socialite deliberately misquotes Keats to avoid appearing well-read. "Round for Round" contains newspaper mishaps suggesting a man was cheated in a horse trade. "Mr. Bonaparte's Ordeal" jokes that children watching a Napoleon film misinterpret his dramatic despair over divorcing Josephine as suicidal. "An Economist" satirizes Depression-era penny-pinching: someone laughs loudly at movies solely to justify their admission cost. **The Forhan's advertisement** exploits health anxiety about pyorrhea (gum disease), claiming their dentifrice prevents the condition that affects four of five people over forty. This represents typical 1920s-30s fear-based marketing. The page reflects *Life*'s role as a satirical magazine targeting urban, educated readers with witty social commentary alongside period advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE ART OF MISQUOTATION Ar a banquet at the Biltmore recently a promi- rent Broadwayite made a tlk, part of it in- Goding a sentence by an immortal poet. After the speech the guest next to him whispered: “You had that line of Keats's a bit twisted."* “1 did it that way purposely—I didn’t want them to think I had only read it the day be- fore.""—New York Evening Journal. ———— lueboard or ocean steamer kit {8 Incom- ot Abts Bitters. Aids digestion. Sample cia & W, Abbott & Baltimore, Md. ROUND FOR ROUND ‘A New York sports expert is described as fre- quently gulping down fifteen cups of black coffee ata situng. This is an insidious practice which may keep him awake during the Heeney fight. —Detroit News. “Henry Morgan traded horses Wednesday. “Henry Morgan. went to Strykersville Thursday to have his eyes examined.” —Mercyville (la.) Banner. Frost which we deduce that Hank was trimmed. —Buffalo Courier-Express. Unsarisrien Customer (to “Sue sat like patience on a monument."* “Modernize it. Make it a flagpole."* —Louisville Courier-Journal. 29 MR, BONAPARTE’S ORDEAL Tere has been a movie about town done in colors which flamboyantly relates the story of Napoleon and Josephine. At one of the outlying theaters it was used as a curtain raiser, so to speak, for “The Circus,’ which two young- sters had come to see. They were at first bored by the historical sub- ject but became engrossed in the scene where Napoleon decides to divorce Josephine. The actor depicting the Emperor made it quite tragic. He sighed and scowled and strutted about and at length dropped into a regal chair and buried his face in his hands. His shoulders heaved. He carried on for a long time. Finally one of the boys turned to the other and whispered excitedly, ‘‘What do ya bet he kills himself?"—New Yorker. In a Pinch, use ALLEN’S FOOT-EASE exhausted hatter): I'm AN EOONOMIST “Way do you laugh so loudly at the comic pictures? Are you really amused?” “No. I'm only tying to get my moncy's worth.""—Washington Star afraid none of these hats suit me. How do 1 look without one? —Lonvon Opinion. Our simile for the day: ‘‘As practical as an idealist’s campaign manager."* —Ohio State Journal. From the modern Herrick: ‘*Whenas in rayon my Julia goes.""—New York World. Lire is published every Thursday, simultaneously in the United States, n, Canada and British Possessions. Title registered in U. The tert and illustrations in Live are copyrighted. For Reprint Rights Britain apply to Lire, Rolls House, Breams Buildings, Fetter Lone, London, E.C.; England.’ The foreign ‘trade supplied from Live's London Othce, Rolls House, Breams Buildings, London, E. C. No contributions will be returned unless accompanied by stamped and addressed envelope. Live does not hold itself responsible for the loss or non-return of unsolicited contributions. rior Notice of change of address should reach this office two weeks is 1 to the date of issue to be affected. All communications shoul addressed to LIFE, $98 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). Teeth so white YE 4 out of 5 get Pyorrhea EEMINGLY safe with teeth so white, 4 out of 5 after forty, and thousands younger, find themselves vic- tims of Pyorrhea. This grim foe of health ignores the teeth and attacks the gums. So to be on the safe side, see your dentist every six months and use the dentifrice that does far more than keep teeth clean. Every morning and every night, brush your teeth with Forhan's for the Gums. As a dentifrice alone, you would prefer it. Without the use of harsh abrasives it quickly restores teeth to their natural whiteness and protects them against acids which cause decay. And in addition, if used regularly and in time, it helps (sean to resist Pyorrhea by keeping them sound and ealt! 'y Set a tube of Forhan’s. Use this dentifrice mornin; and night. Teach your children this good habit which will protect their health in years to come. Also massage fous ms daily with Forhan’s, following directions in oklet that comes with tube. Two sizes—35c and 60c. Formula of R. J. Forhan, D,D.S. Forhan Company, New York Forhans for the gums YOUR TEETH ARE ONLY AS HEALTHY AS YOUR GUMS comicbooks.com