Life, 1928-07-19 · page 33 of 40
Life — July 19, 1928 — page 33: what you’re looking at
What you’re looking at
This page combines charity fundraising, a cartoon, and automobile advertising. **The Cartoon:** The small illustration at top shows three cars with exuberant passengers gesturing wildly—depicting the "back seat driver" problem humorously. **The Article & Advertisement:** The main content is a Houdaille shock absorber advertisement disguised as helpful advice. It addresses a common 1920s domestic annoyance: passengers (typically wives, the text suggests) who nervously grab the seat or give unsolicited driving directions because they feel unsafe. The satirical angle: the advertiser blames the *car's suspension*, not the passenger's anxiety. By installing Houdaille hydraulic shock absorbers (which control spring movement in both directions), passengers supposedly won't feel compelled to backseat drive because the ride will be smoother. The humor lies in the implicit claim that women's safety concerns aren't legitimate—they're merely *feelings* caused by poor suspension. The solution frames the product as a way to keep wives quiet rather than actually address their concerns. **Context:** This reflects 1920s gender dynamics and early automobile culture, when car ownership was still novel and many women were uncomfortable as passengers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
perately. Because the children need the Camps desperately. We beg you to send us twenty dollars _or more—or less, each of you who have read this. Send us a check today, do, like a nice human person. We are asking this for a great humanitarian work--a work which has been going on for four decades—and which must go on, as long as the children need us. And please make the check out to Lire’s Fresh Air Fund, and mail to us at 598 Madison Avenue, New York. L. A. F. Previously acknowledged . « «$4,789.17 Mrs. E. A. Nettleton, Toledo, C Rev, and Mrs. Eliot White, H. V. Conrad, New York. Thomas P. Tammen, New York ken, Raleigh, N. . Elizabeth, N. J... . Hyde, Binghamton, D. T. Bayles & 1 Beany, Azz and Jack.. In Memory of William Mr. and Mrs, Nesler, Cape cw Heath Salem, Mass. mous, Philadelphia......... Katherine and Mary Virginia. Mrs. W. W. Wilcox, Middlet A Friend, } Mrs. A. E. Foote, Englewood, M.S George E. Green, Scarsdale, N. Y.. Miss Eleanor A. Doran, Lexington, Mass... 2. é D. D., Chicago Ben. Graham, Jr. Katherine A, Conn. . ©. T. Wright, Cohoes, N. Y...... C.F, Kramer, Jr., College Park, Md. In Memory of M. E. S. B Mr. and Mrs. H. C. Hoyt, Barring- too, R. I. George A. Smith, Arlington, Mass... Mr. and Mrs. E. C. Weiser, Holyoke, ss. Quex . » Montclair. r Kennedy, Milford, ‘(Continued on page 32) MEDITERRANEAN $8 “Transylvania"’ sailing Jan. 30 66 days, $600 to $1750 Clark's 25th cruise, including Madeira, Canary Islands, Morocco. Spain, (Granada) Algiers, Malta, Athens, Constantinople, 15 days Palestine and Egypt, Italy, Riviera, Havre, (Paris), Gl: ww. Europe stop-over. Including hotels, guides, motors, ete. 9th World Cruise (Westward) Jan. 16; 110-days, $1000 to $2500 Expect about 650 tourists ¥.C. CLARK, Times Bldg., N. ¥. How to Cure Back Seat Drivers HE question is—Why is a back seat driver? Usually it’s because She (and sometimes it’s He) feels that the car isn’t under control. We say"feels,” purposely. You know how it feels when an elevator starts too quickly! It is neither your fault, her fault, nor your car’s fault when the folks on the back seat get excited. You need Houdaille hy- draulic double-acting shock absorbers to control . the springs. They simply won't let them misbehave! Double-acting means they control the springs in both directions, up and down. They soften the original bumps, as well as check recoil. Lots of devices are sold to do what Houdailles do, but don’t be fooled. The ride will show you the difference. Remember, hydraulic and double-acting. Houdailles are standard equip- ment on Lincoln, Ford, Pierce-Arrow, Nash Ad- 9 vanced Six, Jordan, Cun- ningham, Stearns-Knight and McFarlan. They are made for all makes and sizes of cars. Drive around to Houd- aille Headquarters in your town. Ride in a Houdaille- equipped car or try a set on your own car for thirty days, and feel the difference! The coupon brings you a booklet on “How to Ride Smoothly over the Roughest Roads to Anywhere.” A bet- ter title would be,“ How to cure Back Seat Drivers,” so you can see it is worth sending for. HOUDAILLE SHOCK ABSORBERS HOUDE ENGINEERING CORPORATION, Dept. L7 537 E. Delavan Avenue, Buffalo, N. Y. Please send me your booklet and tell me where I can get Houdailles for my car. comicbooks.com