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Life, 1928-07-19 · page 22 of 40

Life — July 19, 1928 — page 22: what you’re looking at

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Life — July 19, 1928 — page 22: Life, 1928-07-19

What you’re looking at

This page contains **gossip columns** from multiple North American cities (Milwaukee, Toronto, Spokane, Boston, Birmingham, Toledo), not political cartoons. The content mocks local celebrities and social pretensions through brief, humorous anecdotes: - **Social hypocrisy**: Oscar Greenwald dressed finely at a yacht club; Ralph Gordon sold his accordion after using it for social climbing - **Wealth/status contradictions**: McLaughlin (Buick manufacturer) drives a Cadillac while waiting for better Buick models - **Local absurdities**: A rodeo cowboy frightened by a cow; a burglar stealing pre-war corn syrup - **Upper-class gossip**: Lady Eaton meeting the King; Steve Leacock hosting his mother-in-law The satire targets **pretension, contradiction, and small-town foibles**—mocking both wealthy individuals' contradictions and ordinary people's social aspirations. This reflects *Life* magazine's role as an urbane satirist documenting American social behavior in the 1920s.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE & Several city slickers are to be seen on the corners selling knife sharpeners and sleeve holders. Patronize the home em- riums if you want the town to grow is our advice to those who are fooled by smooth talk. Gilbert Kanour. Milwaukee A tuirsty burglar broke into Irv Sea- man’s home the other night and snitched fifty bottles of bonded, pre-war syrup of corn, which Irv had about the place in case he ever felt a cold or a chill coming onto him. Happily, says Irv, the culprit missed a package of cough drops. ***Bill Cuddy, a writing person of here, was up to Brule last week to see a fellow about a mess of trout. ***Oscar Greenwald, the busy general manager of Gimbel’s, spent a recent after- noon at the Yacht Club faultlessly attired in his new pearl-gray riding habit. You can’t tell a fellow by the cut of his clothes, ch, Oscar? *°*Former brew-master Schmidler, from upper Huffmeister Avenue, dropped into the Geraldine Tea Shop the other after- noon, where, in deep reveric, he managed to force down a tumbler of iced tea. & Ringling Brothers and Barnum and Bailey's Mammoth Circus, with blood- sweating behemoths and Fatima, the little dancer that shakes all over, et al, will open here for a short spell on July 23. —Advt, Jen Hartnett. Spokane Tuere is a good deal of mining activity hereabouts, both vocal and instrumental. ***In a recent public address, Senator C. C. Dill (Dem., Wash.) spoke quite highly of the American flag. ***L. W. Hutton was recently made a Master of Arts, and is quite set up over it, seeing as authorities on etiquette advise him he is now entitled to go in to dinner ahead of a District Sales Manager. «® Ralph Gordon, popular grocer, car- toonist, restaurateur and Harvard man, has offered his accordion for sale, it hav- ing served its purpose, which was to make him a social success. ***A goodly number of airplanes, the same constituting Henry Ford's national reliability tour, is expected to spend two or three days at the airport this weck. Local wiseacres say they have inside in- formation that Mr. Ford did not come along, and that it is only a road company. ***A cowboy from a rodeo company was taken to the emergency hospital last Saturday p. m. He had got lost near the stockyards and was badly frightened by a cow. Stoddard King. Toronto Everyeopy is out of town for the warm spell and Lucy Doyle, our well-known society scribe and Prince of Wales tour reporter, is finding more time than usual to devote to her snappy runabout. ***Lady Eaton of this town was intro- duced to the King at one of his intimate little parties at Buckingham Palace while in England. ***Steve Leacock, the eminent college professor, mosquito swatter and funny writer, is summering out at his place near Orillia. Stephen had his mother-in-law to stay with him recently. ***Claude and Mrs. Graham-Browne, re- cently wed, have moved the wedding gifts and the family hyphen to their new house in Moore Park. ***Seems as how, to judge by Harry Drayton’s remark, Ontario breweries are producing millions more kegs of beer per annum than it would be possible for the homebrews to drink, even if everybody uit work to lend a hand. It’s a good thing for the brewers they can find such a ready market for the surplus in foreign countries, u& Recent pictures show Buick-manufac- turer McLaughlin, who was a_ recent visitor to town, stepping out of his brand- new Cadillac. Mac must be waiting for Buick to build those better cars they were talking about in the ads. ***Our new Union Station continues to land its passengers in the freight yards, which are only a stone’s throw from the taxi entrance, providing you use a ten- inch howitzer to throw the first stone. Leslie Roberts. Boston Ametia Earnart, of here, had her pic- ture in a New York rotogravure section recently. ***Since the wool business got slack, gin making is now our third largest industry. ***Local financiers have abandoned the biggest department store on earth that they were going to build in Park Sq. The carth remains there, but the biggest de- partment store won't go up. **°Porter Adams, the big aviation man of here and Washington, is smoking 3 pipe that looks funny and is funny. Too id folks didn’t see that trick Pipe sooner, Porter. They would have nomi- nated you for Vice-President, maybe, John Coolidge, who was recently graduated at Amherst, will get a job right soon as he will shortly have to support his father. d Hickey comes on from Chicago y week to spend Sunday with his growing family. You wouldn't think there was enough money in the loose leaf ledger business to spend all that car- fare. ***Jos. P. Kennedy of here, who has been made head of all the Keith Theaters in America, is having quite a few friends tackle him for passes. & If you don't sce your name here, look for it next week.—Advt. Neal O'Hara, Toledo Russ Hoster is contemplating spending part of the heated term on a non-stop flight from Seattle (Wash.) to Tokio ap.) ***The knots in the neckties of our younger element seem to be getting big- ger and bigger. John Barrymore, Gilbert Roland, and Ian Keith could do some- thing about this, if they wanted to. «%* Henri Meache, who has cheffed in our leading hostelries, has opened a sand- wich shoppe with novel features, one be- ing that the ham is not put on with a brush. : ***The Transcontinental Airport of here has the greatest banana-peeling, pop- bottle and peanut-shell capacity in the county. ***The penny-matching games indulged in by Grand Jury witnesses in the Fed. Bldg. corridors have been put a stop to. ***Don't know whether Harold Peter- son plays golf or not, but if you do, Har, you ought to try and visit that new domicile you've built for yourself in Ot tawa Hills, it being a beauty. Old Subscriber. Birmingham Arsop’s Fastes is one of the added at- tractions at the Trianon Theater here. A laugh is promised all patrons by the manager of the theater. ***Russell Fillmore, a former Birming- ham boy and now on the stage, played here last week. Congratulations, Russell! comicbooks.com