Life, 1928-07-19 · page 21 of 40
Life — July 19, 1928 — page 21: what you’re looking at
What you’re looking at
This page features brief, gossipy local news items from American cities (Detroit, Los Angeles, London, New York, Baltimore), presented as authentic neighborhood updates. The satire lies in treating trivial, mundane occurrences as if they're genuinely newsworthy. The humor targets several figures: **Will Rogers** (presidential candidate) receives gentle mockery for making a speech via airplane; **Jack Dempsey** (famous boxer-turned-hotelier-farmer) is joked about for growing grapes near Fresno; references to **Frank Kellogg's** peace plan and **Herbert Hoover** reflect 1920s political discourse. The real satire mocks small-town gossip columns and advertising-driven local papers—note the "(Advt.)" labels mixed with "news." Items like "Elmer London's pants burned up the other day. Only trouble is Elmer was in them at the time" exemplify the absurdist humor. This reflects Life's satirical approach to American provincial life and media culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
x Il red SES es) ire gs sSEEL | one NEIGHBORHOOD Detroit Tue Rev. Dr. Rice, of here, won the $1,000 prize in a national contest for nam- ing Edgar A. Guest of here’s new book of verse. This means that the money will be kept at home and spent right here with our own merchants, the way it should be. @& Detroit is a first-class town in which to do your trading.—Advt. ***Senator Vandenberg, the Grand Rapids solon who was ailing, is able to be up and around at this writing, but still teeling pretty ornery. ***Clarence Darrow, the Chicago legal Mind, was here lately, he having come to set “The Captive” free (as one of our young bloods said) when it was sup- sed by the police, but Clarence couldn't do it any more than a rabbit. **Will Rogers, leading candidate for President, made quite an impression here, the same having flew right over us in an airplane and made his speech at Battle Creek. Will certainly is a caution. @& Have you subscribed for Netcrsor- Hoop News or are you just borrowing it from a friend? If the latter, remember editors have to live the same as anyone else, so come across.—Advt. Elmer C. Adams, Los Angeles Jack Dempsey, our popular hotel pro- prictor and thespian, is now taking up farming, he having bought 286 acres of land near Fresno where he will grow a high-class grade of grapes. Jack can’t help what they do with the grapes after he sells them. ***The new City Hall is so elegant the city council had to raise the pay of some 250 of our deserving municipal em- ployces, so they could sphere themselves in the manner to which the new building made them feel ecustomed. & Sid Grauman got a haircut yesterday. ***Milt Gross is in these parts, meeting some of the studio chiefs and picking up a lot of material for a new book. ***Elmer London's pants burned up the other day. Only trouble is Elmer was in them at the time. *°°Geo. McManus has moved out here to live for good. George says New York is all right for a visit, but he wouldn't live there if you gave him the place. William ]. Pringle, Jr. London (England) Ir rained here yesterday. ***Frank Kellogg’s plan for outlawing war has made a big hit locally. Bob Cecil, Ed. Grey, Stan Baldwin and other influentials around town are making speeches O. K.-ing it. Fine work, Frank! ®& We are glad to hear young Edward Windsor is getting along nicely with his new farm up Nottingham way. Bring us a batch of roastin’ ears next time you pass the sanctum, Ed. *°°*Thousands of tourists are headed here from the U. S. A., we hear. Don’t worry, folks, our lecturers are crossing the other way so there'll be plenty of room in the old country. *°°Sir Esme Howard, our genial ambass. to the U. S. A., is visiting home folks. Ez says they're going to have a new power over there next year, but doesn’t now just who. & Banbury tarts, 7 for 6d (while they last) at Selfridge’s—Advt. Haviland King. New York Joun Hetp, Jr., has another Shetland pony. ***Our roof gardens are thronged these sultry eves. « P. M. Punzelt is doing some work on ye scribe’s house. tf ***Owen Davis is spending a few days at Lake Placid, N. Y. ***Some here say Hoover will be elected by the biggest vote on record; others say Smith will win easy. Our conviction is that you never can tell about elections. *°*Ring Lardner’s new house at East- NEWS hampton is the cynosure of all beholders down that way. It is next door to Grant- land Rice’s, which is also a cynosure. All agree the dwellings are quite pretty. ***Miss Anita Hollister, daughter of Geo. C. and Mrs. G. C., is betrothed. Fred Bundy is the fortunate groom-to-be. eeey. J. (“Gene”) Tunney is contem- plating leaving the Adirondacks in a few days to take a flying business trip to New York. J. J. donated a pair of boxing loves to the Mt. Assumption Inst., Platts- bare. The doctors say Gene's heart is in the right place. ***Mrs. Gerald Brooks has a farm in Brookfield, Conn., and Charley Falls is at Falls Village. Mrs. Montague Glass says she thinks she will buy a place in Glas- gow. Ye ed would fike to hear from North Adams, Mass. **°*New York is the finest summer re- sort in the world. Why go away and spend your surplus “rhino on a lot of hotel proprietors who don’t pay taxes in this burg? You can live cheaper, better, and cooler at most of the so-called swell N. Y. hotels than at most of the summer laces where the visitors furnish the hay, rain or shine. Franklin P, Adams. Baltimore Wepvincs hereabouts are bigger than ever, and Ike Emerson, the popular bromo seltzer mfr., has ordered a new yacht. ***Ed Knopf, Alf's brother, went to Europe and tested out that champagne recipe for seasickness. “All O. K.," Ed cables. &* The dirty crooks who made off with ye scribe’s spare tire are known and if said tire is not returned their names will be handed to the constable and prosecu- tion will follow. ***Bill Broening, our sturdy Burgess, is fixing up to attend the Moose convention in Wales. Bill will join anything and has the best badge collection in town. ***Henry Mencken doesn’t seem as pert as he was before he went to Houston, comicbooks.com