Life, 1928-07-12 · page 4 of 40
Life — July 12, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for the Mimeograph machine**, not political satire or a cartoon. The ornate framed image shows the machine itself—an early 20th-century duplicating device. The text emphasizes the Mimeograph's practical business advantages: it can produce vast quantities of documents daily, requires no special skill, has low operating costs, and handles confidential materials privately—keeping sensitive information away from external printers. The ad appeals to efficiency-conscious businesses by positioning the machine as essential industrial equipment and "standard" worldwide. The decorative framing and placement in *Life* magazine suggests this was aimed at middle-class business owners and office managers seeking modern, economical solutions for document reproduction. There is no political commentary or satirical content on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VOLUMES Capable of printing in a single day more sheets than are ordinarily bound between the covers of ten thick books, the Mimeograph stands alone as a rapid duplicator. Form-letters, bulletins, diagrams, etc., are its fluent product. And literally it speaks volumes. No especial skill is needed for its operation. Its pur- chase cost is not large. Its after cost is trivial. Because it easily does its important work privately, taking confidential matters out of the hands of careless printers, it has become an essential in many industries; because it is the speediest and most economical of all means of simple duplication it has become standard equipment throughout the world. It is a volume producer. Why not get full particulars today? A. B. Dick Company, Chicago. MIMEOGRAPH ERS comicbooks.com