Life, 1928-07-12 · page 3 of 40
Life — July 12, 1928 — page 3: what you’re looking at
What you’re looking at
This is **not political satire** — it's a **full-page advertisement** for Lee Tire & Rubber Company (factories in Conshohocken, PA and Youngstown, OH). The illustration depicts a busy summer roadside scene with vintage automobiles and a tire shop, emphasizing that Lee tires are essential for summer travel. The accompanying text warns drivers that cheap, poorly-made tires will fail on long trips over various road surfaces, while Lee's "Shoulderbilt" tires are heavy-duty and reliable for serious driving. The ad lists multiple tire variants (Balloon, Deluxe Flat Tread, Puncture Proof, Bus and Truck Pneumatic, Staghound) targeting different vehicles and purposes. The tagline promises tires that "cost no more to buy — much less to run," appealing to economical motorists concerned about reliability during the era's popular long-distance automobile travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CC. big summer “trek” is on. Many of you will travel thousands of miles, oft ten over wet, slippery cement, blistering asphalt and rock strewn detours. Weak tires will blow, cheaply made tires will show “yellow”, while too light tires will demonstrate their false economy. Why expose your dear ones to needless inconveniences and even dangers by careless tire attention. Get good tires and be sure they are big enough. Ask the LEE of Consho- hocken dealer in your town what kind of tires your car and your driv- ing require. LEE dealers know tires. The LEE Shoulderbilt is a Heav, ty masterpiece, not only ideal for those little giants—Fords and rs Aasta lets—but also for the bigger cars whose weight and power necessitate, for safety sake, thick and wide treads, sturdy side walls and generous air space. Oversize, even for balloons, these Shoulderbilts are so big, so thick, so strong, that any car tired with them will carry on where most others give up. Make the summer trek on] Tires by LEE of Conshohocken. LEE dealers all over the some. are read: ly to serve you, and in other countries too, “ON TIRES BY: TIRES BY LEE of Conshohocken Heavy Duty Suouvpersitt alloon Steers more easily, wears much longer than any tire we hnow. Lee Battoon A lighter but extremely well made tire. Lee DeLuxe Frat Tread The old faithful high; ure tire. Has been and still is the peer of all high pressure tires, Leevann Balloon and High Pressure Asecond line tire. Less expensive but great money value. Lee Puncture Proor . Bellon a and High Pressure ‘esists nails, glass, etc. For ambulances, commercial Trehicl, ‘and any vehicle where time is valua Lee Bus ano “Truck Preumaric Abig heavy tire which must and does stand terriBc punishment. Lee Stacnounn The incomparable solid tire. Will do what no other solid tire can do. if your trek extends that far. Om ED LEE TIRE & RUBBER COMPANY Factories: CoNsHOnOCKEN, Pa. and Youncstown, Ono COST NO MORE TO BUY—MUCH LESS TO RUN Peblished W ishing Company, 898 Madioon Ave., New York, N.Y. Subeription, $5.00; Vol. @2, No. 2384, July 12, 1908, Bat'd ay 2nd Clam Matter, June 8) 185%, a8 Ben oly Le Pebaing Comp ted in U.S. A. 4 a ed Came Mater a Uioe Deye,, Canada. Copyright 1-28: Life Pub Cos in U's Pagland. had comicbooks.com