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Life, 1928-07-12 · page 31 of 40

Life — July 12, 1928 — page 31: what you’re looking at

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Life — July 12, 1928 — page 31: Life, 1928-07-12

What you’re looking at

This page contains satirical commentary on social class divisions and several humorous anecdotes typical of 1920s American life. **"A Family Tie"** satirizes the social divide between wealthy and working-class relatives. A prosperous Wall Street banker refuses to see his brother—a "cloak-and-suiter" (garment industry worker)—in person, forcing him to call by telephone. The joke's bite comes from the banker's pretense of not recognizing his own brother, highlighting how wealth created social distance even within families. **Other content** includes brief humor pieces about golf, editorial writing challenges, and observations about appearance and dating. The **Nevasmok advertisement** (bottom half) for a smokeless ash receiver uses the tagline "When It's In—It's Out," playing on the product's function while maintaining the page's comedic tone. Overall, this reflects Life's role as a satirical magazine mocking American social pretensions, class consciousness, and modern consumer culture during the prosperous 1920s.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A FAMILY TIE xs of the partners in a big Wall Street banking house—an investment banker worth many mil- lions—has a brother uptown in the cloak and wit trade. The two brothers see very litle of tach other, although the cloak-and-suiter often alls at the office of his more prosperous banker- brother. The other day, annoyed by his brother's re- ful to leave his private office to see him, the doak-and-suiter insisted upon speaking to him on the telephone. “Js that you, Sidney?" asked the cloak-and- suiter. “Yes, Lam Mr. So and So,"* came the reply. “Who are you? I'm very busy."* “You may not remember me; this is your brother Nathan. I met you in our father’s Yew York Evening World. A BAD DAY FOR GOLFERS A Goverment meteorologist asserts that in twenty years there have been only eight more rainy Sundays than rainy Tuesdays. Our im- pression, however, is that all eight of these occurred last Sunday.—Detroit News Scnootsoy howler: ‘An appendix is a portion of a book which nobody yet has dis- covered of any use.""—Christian Register. “Your fat friend Yvonne writes that she has typhoid fever.”” “The cat—she's going to get thin!"* —Le Rint (Panis). ADAPTED Wut lovely woman's hair grows dimmer That once was burnished like the rye, The only way to save its shimmer And keep her lovers, is—to dye. —London Calling. FROM THE DIARY OF OUR OWN SAMUEL PEPYS Mer this day B. Bliven the editor, and we talked about editorial writing, and I spoke of how wearisome it is for any writer of opinion to wake up on a fine morning and know that he had to have some passionate conviction about it. And he told me how P. Littell had wrote an editorial once on the floods in China, with their loss of life, and how he had assembled many facts, and turned it in, but his editor said, ‘But there is nothing to say how we feel about it,"” so Mr. Littell added, **This is deplorable."* —F. P. A., in New York World. Glass of Soda with tablespoonful Abbott's Ditters a food tonic and palatable. Sample Bitters by mail, 25 cts, in stamps, C. W. ADI Co., Baltimore, Md. WHAT ELSE? “Any time I see a man look twice at a fat girl with rolled stockings,’ remarked Miss Fe- licia Fewclothes, ‘I conclude that the second look is entirely one of consternation,”* —Detroit Free Press. You may hear any day now of the appli- cant for movie stardom being rejected on the ground that her grammar doesn’t screen well. New York Sun hed every Thursday, simultaneously in the United States, Title registered in U. S. Great Britain, Canada and British Possessions, Patent Office. ions in Lure are copyrighted, to Lirt, Rolle House, Breams Buil: gland.” The foreign ‘trade supplied from Live's x London, E. C. utions will be returned unless accompanied by stamped and Rolls House, Breams Buildings, addressed envelope. For Reprint Rights lings, Fetter Lire does non-return of unsolicited contrib t hold itself responsible for the loss or jons. Notice of change of address should reach this office two weeks prior to the date of issue to be affected. addressed to LIFE, $98 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). 1 communications should be The Chap with the snappy line about moths Onwald’s the sort every hostess adores. He upsets the ash trays all over her floors. 8 miles Oswald. How ever Can Ozzie think up things so killingly clever? “It keeps out the moths, «~NHEN Irs If you don't find Nevasmox at your favorite smoke shop just send us $2.50 and we will shi you one postpaid. EVASMOK bears the highest endorsement of the Modern Hostess’ Protective iy Association and the Society for the Prevention of Cruelty to Moths. Furthermore, it is absolutely smokeless and odorless—and we're not fooling. You can stand a Nevasmok on its head without spilling the flake of an ash. Yet it is as Filckly. cleaned out as a butter and egg man in the clutches of a hard- working blonde. You can tip a Nevasmok over but you can't keep it down. But the best thing about Nevasmok is the way it neatly smothers a glowing cigarette end. “When It’s In—It’s Out” isn't just a catch line. It is the statement of a profound truth. YANKEE METAL PRODUCTS CORPORATION, 507 W. 50th St.,New York Specialists im artistic smoke accessories NEVASMOK Smokeless and Odorless Ash Receiver New York me room:— ‘ifth Ave Building 200 Fifth Avenue Room 1121 Chicago Showroom :— American Purniture Mart 666LakeShore Drive Space 618 comicbooks.com