Life, 1928-07-12 · page 2 of 40
Life — July 12, 1928 — page 2: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a satirical cartoon. It promotes Johnston & Murphy shoes for men, specifically their "White Buckskin" sport oxfords trimmed with tan or black. The ad uses an aspirational scene of horse racing at Belmont Park on Long Island to establish prestige and sophistication. The imagery associates the shoe brand with gentlemen attending exclusive sporting events—a deliberate marketing strategy targeting wealthy men who frequented racetracks. The "Ambassador Sport Oxford, Style No. 502" shoe is displayed at bottom. The copy emphasizes quality and fashion consciousness, positioning Johnston & Murphy as appropriate footwear for socially prominent gentlemen. There is no political satire here—this is straightforward luxury product marketing leveraging images of wealth and leisure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ara ee She JOHNSTON & MURPHY A brilliant day ... track fast .. . excitement running high. Grandstands and grassy paddocks ...a colorful gathering of the world of fashion. ——wZe At rendezvous of gentlemen, you mark the presence of smartly fashioned sport oxfords by Johnston & Murphy. The White Buckskin trimmed with -tan or black is notable for the J & M highest quality. THE JOHN RPHY a ~SHOE Newark, N. J. OF” S| eee eee OE The Ambassador Sport Oxford, Style No, 502 A cool, 4 ‘snug-6tring oxford in White Buckskin trimmed with black ortan. jd by a leading dealer near you. Ask for style booklet. x5] ~ comicbooks.com