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Life, 1928-07-12 · page 29 of 40

Life — July 12, 1928 — page 29: what you’re looking at

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Life — July 12, 1928 — page 29: Life, 1928-07-12

What you’re looking at

This page combines charitable fundraising with luxury advertising—a striking juxtaposition that reveals 1920s class tensions. The left column solicits donations for **Life's Fresh Air Fund**, which sends poor children from New York City slums to summer camps. The pitch emphasizes a moral imperative: in 1927, NYC traffic killed 407 children; safe camps prevent such tragedies. Twenty dollars funds one child's eighteen-day stay. The right side advertises the **Hi-Esmaro**, an extravagant 171-foot yacht with dual diesel engines, built for wealthy owner H.E. Manville. It features luxurious amenities: heating, cooling, refrigeration—comforts designed for leisurely cruising. **The implicit satire**: Life juxtaposes desperate poverty (children dying in traffic, needing charity camps) against obscene wealth (a palatial pleasure yacht). The magazine essentially asks readers: will you spare $20 for a slum child's safety, or will the wealthy continue building ever-more-luxurious vessels? It's social commentary wrapped in fundraising—highlighting economic inequality without explicit editorial comment.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Lire's Camps for Needy Children Wett, here we are launched in the sum- mer’s work at both the Camps, and the little denizens of the Heartbreak Streets, down in the terrible slums of New York, who have already been sent to us are being built up, body and spirit, by splen- did holidays in the country. We are not given to quoting tragic statistics—you'll say that for us—but on reading the newspapers a few mornings ago we gasped at the statement that in 1927, in the city of New York, four hun- dred and seven children had been killed by the trafic, and twelve thousand, two hundred and forty-one had been injured. Authorities in the matter of municipal laygrounds say that if these children had pa playing in decent, safe places instead of on crowded streets, this list of horrors would not be ours to read. Lirt’s Camps for Needy Children— one for Boys at Pottersville, N. J., and one for Girls at Branchville, Conn.—pro- vide two marvelous playgrounds for the litle folks of the tenements—wide, healthful, efficient, joy-giving spots in the open country where, among the fifty-one thousand youngsters that Lire has claimed as its guests in the past forty-one years, there has never been one serious accident! What a record! And, surely, without stretching the imagination too far, it will be seen that some uncared-for boy or some wistful litle girl will be saved from disaster on the streets of New York through being sent by you to one of the Camps. Saved —just as certainly as though you had sprung from the sidewalk into the midst of the diabolical trucks and taxis and had snatched the child from under the wheels and carried him to safety. Here is a deed worthy of a real human being! Twenty ($20) dollars (as we say even in our sleep, I think) will pay for one lit- te needy person for eighteen days~ at cither of the Camps. More will take more than one child off the cruelly dangerous streets. Less will go a good way toward accumulating the necessary funds for one holiday. So, no matter what you may have in your pocket or your bank when you finish reading this, send us something —please. Ten cents—ten thousand dol- las! All checks should be made payable to Lire’s Frest Air Funp, and sent to 598 Madison Avenue, New York. L. A. F. LIFE’S FRESH AIR FUND Previously acknowledged. . Robert Hi. Byles, New London, Conn. . “Friend,"’ Boston, Mass ln Memory of P. W. L... $2,762.42 Fear ¢ Es M. Yt. Hi-EsMaAro, built at Tebo Yacht Basin from designs by Henry J. Gielow, Inc., New York, and recently purchased by Mr. H. E. Man- ville, New York, is an outstanding ex- ample of the ability and craftsmanship of this organization. No more palatial craft has been launched in recent years. The Hi-EsMaro is 171 ft. overall and powered with two 800 H.P. Bes- semer Diesel Engines for a turn of speed of 15 knots per hour. This in- teresting yacht is especially seaworthy and luxurious, not only in its ap- pointments, but in its roominess for owner and guests. . The H1-EsMAro is absolutely vi- brationless, and other unusual features include heating, ventilating, cooling and refrigerating systems, especially designed and perfected for comfort- able, leisurely cruising in all waters under all climatic conditions. Altogether, the Hi-EsMARO 1s the latest addition to America’s most sump- tuous and beautiful pleasure craft. Foot of 23rd Street, Brooklyn, New York TODD DRY DOCK ENGINEERING & REPAIR CORPORATION D Bz comicbooks.com