Life, 1928-07-12 · page 12 of 40
Life — July 12, 1928 — page 12: what you’re looking at
What you’re looking at
This page contains several humor pieces typical of Life magazine's satirical format: **"Preparedness"** depicts a romantic scene between a couple with Burns's poetry, likely mocking sentimental pre-World War I romance amid military anxiety. **"Mrs. Pep's Diary"** (June 17) shows a nervous woman worried about her mental state and seeking relief—possibly referencing period anxieties about women's health or wartime stress. **"Moving Made Easy"** and other sections offer practical household humor and advice. The large bottom illustration shows people fishing, with the caption about "bloomin' luck" and lawn-sprinkling—depicting suburban leisure and the frustrations of failed attempts at relaxation. The cartoons satirize everyday middle-class concerns: romance, domestic anxiety, moving logistics, and recreational pursuits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FE Lil Stee. Worker (to fellow worker on new palatial apartment house): Well, anyway, Harold, we don’t have to live in this dump. Moving Made Easy (All persons desiring to avail them- selves of this inexpensive plan may do so on payment of royalty to the originator of the scheme.) 1. Neccecr to pay installment on your furniture. 2. Ignore the resulting warning. 3- Permit the moving men to remove your household goods unmolested. 4- Beat moving van to furniture store. 5. Bring your payments up to date. 6. Have furniture moved to your new address. Bill: Sykes. THE FUTURE Mr. Bassitr oF 2000: Can you beat it? This morning I had to fly around the world eight times before I could find a landing space! Watt Morto for Movie Mag- nates: “Be sure you're trite, then go ahead!” Preparedness Wrtn = reverent hands he pressed the crumpled flower between the yellowed leaves of a volume of Burns's poems. In the gathering twilight his eyes shone with the glow of martyrdom, hinting of spiri- tual triumph over mental and physical anguish. He could see her now, as she coyly pinned the posy in his lapel; and he re- alized that her dimpled smile and impish naiveté were to haunt him through the months to come. She had gone out of his life, perhaps forever; but memories of May are bound to linger through Decem- bers! And Sandy MacTavish, as he closed the book on the artificial poppy, ex- claimed with an audible sigh, “They won't get another dime out of me next Memorial Day!” M. H. OPTIMISM We t, things looked glummer and glum- mer For anxious Singleton Smeck— An honest, practical plumber Who'd had no work for a week. “Fear not,” said his helpmeet cheering; “Things oft look blackest and worst The moment ere Luck’s appearing. So come—let us hope for the burst!” MRS. PEP’S DIARY June Awake far too betimes, my nervous condition having 7 reached a pitch where I could understand how persons in such a state of mind swallowed chloral or leapt from high windows, and I did say as much, causing Sam not to let me out of his sight, but Lord! I did actually feel for a time that it would be a genuine relief if the authorities could but come and take me to the Island, in a police waggon, too, if need be, for to have put on shoes and stockings and wound my long silver beads about my arm would have bei un- thinkable. Nor was my condition helped, neither, by the thought of all the reading I should be doing so that I could write a piece for Mr. Hughes and Mr. Batchelor out in Detroit, but suddenly a light broke upon me to the effect that “the seventh is the Sabbath of the Lord thy God; in it thou shalt do no work,” etc., so I did resolve to put off my labour on the grounds of religion, albeit I did not hold “Ain't that bloomin’ luck, Hester! To think I just spent two solid hours sprinklin’ that lawn myself!!” comicbooks.com