Life, 1928-07-05 · page 38 of 50
Life — July 5, 1928 — page 38: what you’re looking at
What you’re looking at
This page combines **advertising with charitable fundraising**, typical of 1920s Life magazine. The left column features a **tobacco advertisement** for Edgeworth pipe tobacco, presented as poetry by "Irving H. Walker" of Newark. The poem romanticizes smoking as an escape from daily worries—a common marketing trope of the era when tobacco was uncontroversially advertised. The right column continues **Life's Fresh Air Fund appeal**, a legitimate charitable program sending poor urban children to camps. The writing uses vivid contrasts: tenement children playing "country" with flower-pots and trolley transfers versus actual access to brooks and fresh air. The rhetoric appeals to middle-class guilt and sentimentality, asking readers to donate $20 to send one child to camp. **The satirical point**: Life magazine—ostensibly progressive—juxtaposes frivolous tobacco marketing alongside genuine social need. The juxtaposition itself critiques consumer culture's priorities versus charitable obligations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
30 LIFE Another PipeSmoker Voices Tobacco Joy in Flowery Verse His love of certain tobacco makes this New Jerseyite break into philosophic poetry When a man writes poetry it’s a sure sign he’s in love with someone— or something. Some men are inspired by beautiful womanhood, some by a gorgeous sunset. Here’s a man in- spired by his favorite smoking to- bacco: THE BLUE TIN CAN I've tried the brands from every clime; Choice mixtures with Perique; But long—oh, long ago! I learned The only brand to seek. Each day our useless worries mount, Our evenings to provoke; But through the alchemy of fire They vanish into smoke. They vanish when our spirit holds No enmity toward man, And smoke the sunshine bottled up In Edgeworth’s Blue Tin Can. So smoke away! This loyal friend Is void of bite or sting For He is monarch of a world Where Happiness is King. Irving H. Walker, Newark, N, J. April 7, 1927. To those who have never tried Edge- worth, we make this offer: Let us send you free samples of Edgeworth so that you may put it to the pipe test. If like the sam- ples, you'll like Edge- worth wher- ever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16 S. 2Ist Street, Richmond, Va. Edgeworth is sold everywhere in various sizes to suit the needs and means of all purchasers. Both Edge- worth Plug Slice and Edgeworth Ready-Rubber are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy-in-between sizes. On your radio—tune in on WRVA, Richmond, Va.—the Edgeworth Station, Wave length 254.1 meters. Frequency 1180 kilocycles. Lire’s Fresh Air Fund (Continued from page 5) At one point the brook widens into a splendid swimming hole with a fine, dean bottom and rippling water, a chute and a springboard and lots of bully counselors to teach a fellow how to swim. Think of those gutters just for a moment! Then think of the brook—and then remember that you can give that brook to some tired, wan but eager tenement |boy by just a quick movement of your jhand to your pocketbook. You can give it to him for eighteen deliriously joyous days. Twenty ($20) dollars approximately will keep one child for that Tenth of time at either of Lire’s splendid Camps. Can you spare twenty dollars? Or more? Of course we want more. Instead of one child, perhaps you could send two—three—children and __ their pitiful box-boats and deposit them beside that heavenly brook. But if you can’t give the whole sum of twenty dollars, less will help a lot toward accumulating the neces- sary moncy for one child’s vacation. Nothing need stop you from joining us in this great work, for we are the most grateful folks alive for anything—from quarters up. In another district of the city, a dis- trict submerged in evil odors and noise and squalor, we found some little girls (tender and sweet and very like our own little girls) playing “going to the country” with the help of two flower-pots boasting faded geraniums, a battered doll’s trunk and a bunch of trolley-car transfers which were evidently doing duty as railway tickets to some land of hearts’ desire— some imagined spot where grass grows by the acre, trees by the forestful, and where cool, quiet nights in clean beds are known to make little tenement girls feel like princesses! Can you resist it? Can you resist changing one of those tattered green transfers into a passport to paradise? Can you? For it is a paradise indeed that the children find at Branchville, Conn. (Lire’s Camp for Needy Girls). And re- member, cighteen unbelievable, laughing days for twenty ($20) dollars! If twenty dollars threatens to wreck the budget at the moment, come in anyhow and buy a little happiness. Even an inch of paradise, we might suggest, is not to be sneezed at. So, there’s no limit, either way, on what our friends are begged to send for the maintenance of Lire’s very necessary and very wonderful Camps for Needy Children. The sidewalks of New York may in- deed be the breeding place of greatness, of famous governors, of presidential can- didates and so on (you know what we mean!), but, confidentially, those streets Gor those who seek detachment from the intensity of modern d Manhattan, The ROOSEVELT. provides anatmosphere of quiet comfort and charm... Its. early Coloni pointments, deli nd personal- pleasurable sojourn — | whether your tenure “be long or. transient. 1100 Rooms~Single or En Suite Madison Avenue at 45th Street NEW YORK, N. ¥. Epwanp Cunton Foco ‘Managine Direcor } 3,000 miles of cool, delight: ful travel on largest, fastest” ships in the gervice. oe Fortnightly sailings by new “SoS. 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