Life, 1928-07-05 · page 37 of 50
Life — July 5, 1928 — page 37: what you’re looking at
What you’re looking at
This page contains several brief satirical items and advertisements typical of Life's humor format circa the 1920s. **"The Fitness of Things"** mocks President Coolidge's pedantic response to Charles Dawes (his Vice President) about proper formal dress. The joke points out Coolidge's illogical reasoning—he defends wearing a straw hat with a Prince Albert coat by comparing it to smoking a pipe (a tobacco brand) while wearing formal wear. The Post's punchline suggests Dawes should have retorted that he was smoking "Prince Albert" tobacco, exposing the absurdity. **"Above the Clouds"** is a light humor item where a three-year-old girl, when told someone "up in the sky" watches over children, assumes it's Charles Lindbergh—the famous aviator whose 1927 transatlantic flight made him a contemporary celebrity and cultural icon. **Other items** include brief jokes about mispronounced hotel names and modern dating customs. The bulk of the page features a **Forhan's toothpaste advertisement** about preventing pyorrhea (gum disease), typical of period dental care marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
call es. this evue —~ 1 In- ond- ome retty raw, ete. t the him. | THE FITNESS OF THINGS “'Mr. President,’ Dawes is quoted as saying, ‘Senator Watson came to your breakfast wearing a straw hat and a Prince Albert coat. 1 told. him the straw hat wasn't proper and he should have worn a high silk bat. “Well, it's just as proper to wear a straw hat with a Prince Albert coat as it is to smoke a. pipe when you're we: ig a Prince Albert,’ replied the President."—Chicago Herald and Examiner, “Au, Mr. Presidznt,"” Dawes should have re- torted at this point with a merry laugh, “but I was smoking Prince Albert tobacco."* —Chicago Evening Post In a Pinch, use ALLEN’S FOOT-EASE NEIGHBORHOOD NEWS ITEM We sce by the Boston items in Lire this week that some of the people there want to know how to pronounce the name of the **Muchlenbach’’ hotel in our town. How can they expect to pro- nounce it if they don’t know how to spell it? —Kansas City Star. Theater OwNer: jokes get across? Stace Manacer: On the "Mayflower." —Southern California Wampus. How did the comedian's Mix still die with their boots on but usu- ally one boot is on the accelerator. —Arkansas Gazette, The Last Straw “Willy, dear—the moment we reach Paris Ul have to get @ permanent wave.” 29 ABOVE THE CLOUDS Lirrte Atict, aged three, after she had been tucked into bed was afraid of the dark “There's Someone who always takes care of little children, dear,” her mother assured. her. But Alice looked puzzled and her mother con tinued: “Don't you remember....Someone up in the sk Alice smiled back: “Oh, yes, ‘course 1 do now—Lindbergh!""—dero Digest. For busy men and women—Abbott’s Bit lightful toate and tavigorator es CW, Abbett & Co., Haltimore a de- ‘ mp Mu. IN THE CASUALTY WARD Hospira. Parient (swathed in bandages, to fellow-sufferer in next cot); Do you suppose your wife will come to visit you? Frttow-Surrirtr: She's in a hospital herself. “What—the two of you at the same time?” "Yes, but she started it.” —Karikaturen (Oslo). Tue averact good radio wears out popu- lar songs faster than it does batteries. —Detroit News. “How do modern girls spend money?" asks a contemporary. Easily. —Passing Show (London). —Lonpon Catuine. Lire_is published every Thursday, simultaneously in the United States, Great Britain, Canada and British Possessions. Title registered in U. S. Patent Office. |. The text and illustrations in Live are copyrighted. For Re in Great Britain apply to Live, Rolls House, Breams Buil: Lane, Londow, E. C. England.’ The foreign ‘trade supplied London Office, Rolls flouse, Breams Buildings, London, E. C. No contributions will be returned unless accompanied by stamped and Live's 2 does not hold itself responsible for the loss or ited contributions. addressed envelope. non-return of unsoli Notice of change of address should reach this office two weeks prior to the date of issue to be affecte’. All communications should be addressed to LIFE, 598 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). Teeth may be flashing white STILL - - Pyorrhea attacks 4 out of 5 Sse long as you neglect to combat dread Pyorrhea, health is jeopardized. This grim foe whici. ignores the teeth and attacks the gums robs 4 out of 5 after forty and thousands younger. Take this precaution: See your dentist every six months. And start using Forhan’s for the Gums, today. As a dentifrice alone, you would prefer it. Without the use of harsh abrasives, it helps to keep teeth clean and restore their natural whiteness. Also it protects them against acids which cause decay. But Forhan’s is more than an ordinary dentifrice. If used regularly and in time, it helps to firm gums and keeps them sound and healthy. And Pyorrhea seldom attacks healthy gums. Get a tube of Forhan’s today! Use this dentifrice every morning and night. Massage your gums daily with it, following directions in booklet that comes with tube. This good habit is health insurance. Two sizes— 35c and 60c. Formula of R. J. Forhan, D. D. S. Forhan Company, New York orhans for the gums TEETH ARE ONLY AS HEALTHY AS YOUR GUMS