Life, 1928-07-05 · page 39 of 50
Life — July 5, 1928 — page 39: what you’re looking at
What you’re looking at
This page combines two distinct items: a charitable fundraising appeal and a firearm advertisement. **Left side:** Life's Fresh Air Fund solicits donations ($20 sends poor city children to country camps for holidays). The accompanying illustration shows urban street children—ragged, poor kids near tenement housing—depicting the "stifling," "cruel" conditions the fund aims to alleviate. This was a genuine Progressive Era charity program (41 years old at publication). **Right side:** A Smith & Wesson revolver advertisement uses fear-mongering to sell guns. It conjures scenarios—"lonely automobile road," "beggar in Algiers"—suggesting armed self-defense is necessary. Notably, it emphasizes the revolver is "proof against accidental discharge even by a child," revealing safety concerns about firearms in homes. The jarring juxtaposition is striking: asking readers to help poor children while simultaneously marketing weapons. This reflects early 20th-century class anxieties—fears of urban crime and disorder coexisted with genuine charitable impulses.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
don’t all lead to glory. In ay they are pretty terrible at for the little chil- dren of the poor. Stifling—Cruel—De- stroying—Heartbreaking. Let’s get together and help a little. We’ got the Camps—splendid, effi- cient, healthful places in the country. They are in perfect working order and ready to take the children that you send. The question is, how many will you send? Please let us hear from you at once. This is a vital work of humanity. It de- pends upon your quick and enthusiastic response. L. A. F. LIFE’S FRESH AIR FUND Lire’s Frestt Arn Fuxn has been in opera- tion for the ra forty-one years. In that time it has expended $419,278.00 and has given a happy holiday in the country to 51,000 poor city chil- dren, Twenty dollars, approximately, pays for such a holiday for some poor child from the crowded, hot city. Won't you help? Contributions (which are acknowledged in Lire about four weeks after their receipt) should be made payable to Live's Fas Ain Fuso, and sent to 598 Madison Avenue, New York. Previously acknowledged. . $2,095.42 Hope C.J. Heath, Mi Y. 5.00 rar held by Kindergarten Children of Public School 186, Manhattan. . 20.00 Ernest C. Wills, New York... 25.00 Pupils of Low and Heywood School, Stamford, Conn... 10.00 The Six McWains 6.0q From M. & D.. 20.00 J. Schullinger, New York 10.00 W. N. D., New York. 50.00 Alien S. Metzger, Baltimore 1.00 Dudley “Rushton, Wynnewood, Pa... 1,00 In Memory of Mrs. John Merritt Purdy .... 100.00 Oren Root, 20.00 Class in phia 1.00 H. M. Paul, 5.00 Edw. S. Dana, 10.00 Edward Salt, Brooklyn... 10.00 Edw. S. Luther, New Yor 25.00 Dimner Beeber, Philadelphia 10.00 Margaret Kemp, New York.. 10.00 Elisha P, Dodge, Newport, R. 1 10.04 Marie V. Z. Keehn, Canandaigua, Ne Yecssesessseececes 20.00 wy M. Crowe, Philadelphia 20.00 . W. McMillan, New York 100.00 Anonuous: Southboro, Mass 5.00 Mrs. John C. Spring, Boston. . 35.09 Edw. Munroe Taylor, Lexington, njeinsee oeje 10.00 L. A. Kinney 5.00 J. Sadler 10,00 » A. L. Lot, ° 5.00 Mrs. Paul C. Nicholson, Providence, eo Wicecccescovceseveccceeveee 20.00 Ernest Pelton, New Britain, q COADS: ies sea cse se tigeseneess 20.00 Warren West Orange, N. J. os 10.00 Byron 1.00 Harry E. Balm, Cape May, N. Sed Howard V. Mayer, Hazleton, Pa.... Miss Barbara Hersey, Pelham Manor, Ni, Yissweweage sevnreasee sens Mrs. John Ames Mitchell, New York os Henry M. Watts, Philadelphia... 20.00 Mrs. H. C. Carpenter, New York. 10.00 George W. Van Slyck, New Yor ere Somewhere Near You Today w ~ ‘Tomorrow’s Story T home or abroad—Port Said or Lakeview Avenue—nearby lurks the incident that may make you the star or the victim of to- morrow’s newspaper story. An unpleasant encounter on a lonely auto- mobile road at home. The sudden fury of a beggar in Algiers. In any emergency it's real satisfaction and it’s peace of mind to know you are armed with the most dependable, most scientifically accurate, most easily and most safely handled revolver— the modern Smith & Wesson. Call on the nearest reliable dealer today. Let him show you his splendid line of Smith & Wes- sons. A 32 or 38 calibre S. & W. Safety is quick as a flash in emergencies, but proof at all times against accidental discharge even by a child. Dacriptive Booklet "D” will interest you—Sent free upon request, SMITH WESSON SPRINGFIELD, MASS., U. 6.A. THE: REVOLVE R MANUFACTURER.