Life, 1928-06-28 · page 2 of 35
Life — June 28, 1928 — page 2: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satirical content**—it's a straightforward advertisement for the Victory Six automobile by Dodge Brothers. The image shows "The DeLuxe Sedan" model in a circular frame, with marketing copy emphasizing the car's engineering advantages: superior handling, faster acceleration, no body overhang, and a wide chassis frame. The ad highlights luxury features previously available only in expensive cars, now offered in the Victory Six. The tagline "A glorious treat awaits you in the Victory Six" uses aspirational language typical of 1920s automotive advertising. Various model prices are listed at the bottom (Touring Car $995, Roadster $995, etc.). This is commercial advertising, not editorial satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The DeLuxe Sedan A glorious treat awaits you in the Victory Six When you take the Victory wheel, expect to handle the fastest car in its price class—for The Victory is. Expect also to get away faster from full stop, and accelerate faster at all speeds —for The Victory does. Notice, too, that there is no side-sway at the corners — no pitching forward when you press the brakes—no shake- up when you hit rough going. Victory design explains all this—a new The \I'| DODGE type of design—the first of its kind. No body sills—no body overhang—a chas- sis frame as wide as the body. The sturdiest body known, too, and the safest — yet lighter, simpler and smarter—with only 8 major parts—and a lower gravity center. Luxury features that the costliest cars will come to— when they can! Avail- able now only in the brilliant, dashing, eye-catching Victory Six! CTORY SIX BROTHERS TOURING CAR $995—ROADSTER $995—COUPE $1045—4-DOOR SEDAN $1095—DELUXE SEDAN $1170 DELUXE 4PASSENGER COUPE $1170—SPORT SEDAN $1295—f. o. 6. Detroit comicbooks.com