Life, 1928-06-28 · page 3 of 35
Life — June 28, 1928 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a **straightforward advertisement** for Dunlop tires from the Dunlop Tire & Rubber Company (Buffalo, N.Y.). The page promotes Dunlop's market dominance: 26 million tires in service, with strong market share in Australia (75%), Japan (65%), and England (70%). It emphasizes the company's manufacturing scale—45,000 craftsmen, vast rubber plantations, and spinning mills. The illustration depicts an oversized Dunlop tire dominating a miniaturized landscape labeled "Dunlop City," symbolizing the company's vast global operations (stated to cover 100,000 acres if consolidated). The sales pitch: Dunlop's longevity and popularity guarantee they'll "pay you on your car"—meaning their durability justifies the cost. This is standard early-20th-century brand advertising emphasizing scale and reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
6 MILLION UNLOPS Waar OF IT?.. that mean to my car?” Simply this: The 26 million Dun- lops now running are your guaran- tee that Dunlops will pay you on your car. With 45,000 craftsmen....40 years’ experience... . $195,000,000 resources .. .vast rubber plantations . and great spinning mills, Dunlop should make the world’s best tires The longer Dunlops have run, the . What does more popular they have become. In Australia, 75% of all tires are Dun- DUNLOP TIRE & RUBBER COMPANY: « BUFFALO,N. Y. ——. “DUNLOP CITY” Throughout the world, the productive Dunlop Properties cover so vast an area that—if combined into one place—they would form a “Dunlop City” of over 100,000 acres. lops..In Japan, 65% . 70%. The ninth and greatest of all Dun- lop plants was built at Buffalo, U.S.A. five years ago. Since then, Dunlop has climbed from 89th place to an undisputed position among Amer- ica’s leading tire-manufacturers. In 1927, American dealers sold 41% more Dunlop tires than in 1926. Yes... the 26 million Dunlops now in service are your guarantee that Dunlops will pay you on your car. . In England, comicbooks.com