Life — June 28, 1928 — page 1: what you’re looking at

What you’re looking at

# Life Magazine, June 28, 1928 This is a pro-Will Rogers political advertisement for Independence Day 1928. The cartoon shows multiple small figures (likely voters or citizens) carrying American flags and various signs supporting Will Rogers as a presidential candidate. Signs read "Will Rogers chews to run," "Put will in the saddle," "Make Will Rogers president for life," and other campaign slogans. The satire appears to be humorous rather than serious—suggesting Rogers, a famous comedian and actor, should run for president. This likely reflects contemporary sentiment that Rogers, known for his political wit and social commentary, would be an amusing alternative to serious candidates. The illustrated parade of enthusiastic supporters ironically champions a celebrity candidacy, possibly mocking both Rogers and the political process itself.