Life — June 21, 1928 — page 9: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page **Top Cartoon:** "Sail into him, Moscoe—ya got the wind in your direction!" depicts a boxing match before a large crowd. The reference to "Moscoe" (likely Moscow) suggests Cold War-era satire about Soviet-American conflict, metaphorically represented as a boxing match. The crowd represents public interest in this geopolitical struggle. **Bottom Cartoon:** Shows a hero confronting armed soldiers, saying "Before you shoot, gentlemen, tell me if I'm correct in guessing that this is an Old Gold." This advertises Old Gold cigarettes through humor—the "hero" attempts to distract executioners by discussing the brand, suggesting the product's appeal or ubiquity. The page also contains philosophical quotes attributed to various figures (Calvin Coolidge, Mussolini, etc.) and a slogan supporting Will Rogers for political office.