Life — June 21, 1928 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or political commentary**. The main illustration depicts a crowded parking lot where a man has lost his car keys—a "bothersome" problem the ad aims to solve. The image shows well-dressed 1920s-era figures amid parked automobiles, illustrating the advertised situation: losing keys in a crowded space. The Sesamee Automobile Switch Lock is presented as the modern solution. Instead of carrying keys, owners would use a secret number combination (from 10,000 possible options) to unlock their vehicles. The ad emphasizes convenience and security—no more key-hunting, and protection against thieves. The lower section offers a free portfolio describing various Sesamee lock types available, priced at $12.00, with ordering information for Hartford, Connecticut.