Life, 1928-06-21 · page 4 of 38
Life — June 21, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. The main illustration depicts a crowded parking lot where a man has lost his car keys—a "bothersome" problem the ad aims to solve. The image shows well-dressed 1920s-era figures amid parked automobiles, illustrating the advertised situation: losing keys in a crowded space. The Sesamee Automobile Switch Lock is presented as the modern solution. Instead of carrying keys, owners would use a secret number combination (from 10,000 possible options) to unlock their vehicles. The ad emphasizes convenience and security—no more key-hunting, and protection against thieves. The lower section offers a free portfolio describing various Sesamee lock types available, priced at $12.00, with ordering information for Hartford, Connecticut.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Weit (they | gation ics : Ww they s - Tan and S. advises where alled 5 Deliga Suggestions are cheap, but sel- Avoid situations like this. tals 0 dom helpful, when you lose your Use a Sesamee switch lock—the | Jess | key in a crowded parking space. modern lock that needs no key. and w ing th —— — J bah SESAMEE Automobile Switch Lock — The Modern Lock that Needs No Key To most bothersome of all small nui- f number, address, birth date (any number sances—the key—is a thing of the past, | so far as car-owners are concerned. The new Sesamee switch lock completely ban- ishes key-worries and effectively baffles the most persistent of motor car thieves » Like which for you alone has a special meaning): and you’ve saved yourself weary hours of key-hunting + More important, your car ceases to be easy prey to automobile thieves ; . and joy-ride seekers + Out of 10,000 pos- all Sesamee locks, it operates without a key + sible combinations, only one + your secret A push with the thumb stops your motor 4 Pa number + will unlock the car + Don’t wait tractio and automatically locks the car + A simple © @ FREE PORTFOLIO ¢ ¢ il 1 k _— flick of the wheels to your secret combina- uptl you lose your key: or car: see you . . . . DESCRIBES COMPLETELY . a rT a tion and away you go again! Thirty minutes tus various TYPES oF dealer today + If he hasn’t his supply yet, sees a Sesamce snugly installed on your in- _sesaMEE Locks Now AVAIL. send $12.00 for a Sesamee switch lock post- . ABLE, A FEW OP WHICH id-U hi Shown below + Th . a yar se the coupon shown below ic strument board * Then a minute or two to ARE uicwa sitow, cu Pp ; set your own secret combination*a phone coupon or posta. carp, | Sesamee Company, Hartford, Connecticut. Tw Sesame Company, Hartrorp, Conn, Please send postpaid the items checked: D Free portfolio, () Switch lock. Price, $12.00 (Enclosed check of money order.) ‘Address Sutt-case lech Price $3.50 _Brief-case loch Price $3.25 Drawer Luck Price $3.00 Padlocks $4 $0°$3 75 $15 Seramec-equipped luggage, of all types, may beodtained at It you cannot obtain at your favorite store the particelt! leading luggage, men's furnishing and department stores. Sesamee lock you desire, write the Sesamee Co st Hartford comicbooks.com