Life, 1928-06-21 · page 3 of 38
Life — June 21, 1928 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Timken Roller Bearings advertisement**, not political satire. The page features a humorous cartoon illustrating the tagline "What is so rare as a day in June?" **The imagery:** The top panel shows a man reading a book titled "The Trojan" (likely referencing the Trojan War/classical literature) while a fashionable couple drives past in a convertible, carefree and enjoying summer weather. The bottom panel depicts people relaxing among flowering bushes and trees. **The advertising message:** Timken argues that a trouble-free day in a Timken-equipped car is equally rare and precious. The ad emphasizes that Timken tapered roller bearings provide "rare quiet," durability, and require minimal maintenance—making ownership worry-free and allowing drivers to enjoy summer outings without mechanical anxiety. This reflects 1920s automotive advertising's focus on reliability and leisure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
——— WHIT IS 90 RARE AS A DAY IN JUNE 2 Well, for one thing, dissatisfaction with a Timken-equipped car is fully as rare. Timken Bearin3s mean rare quiet, rare endurance and rarest need for attention. That exclusive Timken combination does it—Timken tapered con- struction, Timken POSITIVELY ALIGNED ROLLS and Timken- made electric steel. Which is shop talk for eradicating all possible friction, and assurin3, highest workin}, capacity. Such technicalities! When you will allow yourself to be dazzled by body styles. You can afford to, when you have made sure that the chassis is Timken-equipped. THE TIMKEN ROLLER BEARING CO., CANTON, OHIO $5.00. Vol. 91, No. 2381, June 21, 1928. Ent’d as 2nd Class Matter, June 8, 1883, at at the Post Office Dept., Canada. Copyright 1928, Life Pub. Co., in U,8, England and comicbooks.com