Life, 1928-06-21 · page 2 of 38
Life — June 21, 1928 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page**—it's a **full-page advertisement for Sheaffer's pens and pencils**. The ad emphasizes luxury writing instruments, specifically the "De Luxe Lifetime" pen and pencil line. It highlights that these products use premium materials including real pearl and jet-radite (a commercial alloy), marketed as "the most expensive series of pens and pencils in the world." The ornate decorative border frames the product display at top, while the text claims scientific materials contribute to superior quality and longevity. A smaller product image appears on the right side. This represents typical *Life* magazine advertising from the early-to-mid 20th century, targeting affluent readers through appeals to luxury and durability rather than containing any satirical or political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(OP NY, (OX GSE ~ Yipee hs Science contributes its finest materials to these masterpieces Here is the most expensive series of pens and pencils in the world—and we are convinced that they are the most beautiful. De Luxe! The deep luster of real pearl is strikingly combined with the brilliancy of jet-radite, to make still more distinctive the Lifetime® pen and the Lifetime pencil. Materials, the finest of , materials, have made Sheaffer products great. For instance, Waspalumin, one of the most costly of commercial alloys, is Senerously used in both these superlative writing, instruments, Non-corrosive and tenacious! It sives long, life, as radite sives beauty. De Luxe "Lifetime" pen, $10—pencil, $5. Regular "Lifetime" pen, $8.75 — pencil, $4.25 Prices slightly hiaher in Canada At better stores everywhere SHEAFFER’ PENS* PENCILS: SKRI W. A. SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S. A. New York . . icabo s * San Francisco W. A. Sheaffer Pen Co. of Canada, Ltd. - Toronto, Ont.— 60-62 Front St., W. Wellington, N. Z. + Sydney, Australia + London—199 Regent St. Reg. U.S, Pat. Of, iH af AN Sheaffer pens al- ways have been Auar comicbooks.com