Life, 1928-06-14 · page 37 of 42
Life — June 14, 1928 — page 37: what you’re looking at
What you’re looking at
This page consists primarily of **reader letters to the editor** and a **cigarette lighter advertisement**—not political cartoons. The letters discuss Life magazine's editorial direction. One reader endorses creating a "Bunkless Party" platform with Will Rogers. Another complains that Life has become too collegiate and requests it maintain "staple humor" for business readers; this writer also criticizes Life's stance on Prohibition as "narrow" and "undignified." The main visual is an **advertisement for the Silhouette Douglass automatic lighter**, featuring actress Lois Wilson lighting a cigarette for actor Richard Dix. The ad emphasizes the lighter's automatic trigger mechanism—a novelty at the time—and its sleek, modern design in various materials and price points ($5-$1000). There is **no political satire or cartoon content** on this page. It represents typical 1920s magazine content: reader engagement and consumer advertising positioned alongside editorial matter.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
copiously over the passing of the dis- malest railroad station in the world—ex- cept those in Buffalo and Cleveland. He wil tell how the falling tears rose in waves, swamped the two lower floors of the University Club; how the Public Library was inundated and how the Huntington Avenue cars stopped run- ning for two days because of the floods. And you say there was hardly a whim- per God bless my soul! Harry P. Taser. Witauxcton, Det. A VOTE FOR WILL ROGERS To me Evitor oF Lire. Str: I have just read your editorial about a Bunkless Party. I believe that the country is ready for such a party, as I travel continuously and have occasion to tlk to men, particularly in the educa- tional system of the country. As to a plat- form, issues and candidates, these can be found and nothing would please me bet- ter than to meet the author of the edi- torial and start a round table to at least formulate a platform, Thinking men and women are waiting for somebody to do it. Sincerely, Horace V. Bruce, Ausion, N. Y. NON-COLLEGIATE To tue Eprror or Lire. Sir: Your Nova Vita is very welcome. For a while it seemed that Lire, too, was going collegiate. This would be too bad. There is enough rah-rahing going on in this country. We business men turn from our butter and eggs at night to grownup, staple humor. A little sprink- ling of campus stuff is all right, but there is no sense, as you say, in being too darned broadminded. The only razzberry 1 hand you on pol- xy is on the prohibition question. You are narrow, acrid, undignified, one-sided and unLirelike, It’s not fair and hundreds of your readers feel as I do. I confess I have gone back to reading you after a | prolonged abstinence on this account. ) Giving you another trial. Benchley strikes the note that should be maintained in Lire — excruciatingly )) tunny, simple, decent. Sherwood’s reviews ) ¥e pertect in tone, A rare pair. Lloyd Mayer belongs and Baird Leonard is in- dispensable. Neal O'Hara, F. P. A., and Milt’ Gross — wonderful ramifications. Congratulations! Publish this letter if you like, but not my name. It gets into mailing lists and ll have to buy a larger waste basket. “INconsTant READER.” San Francisco, CALIFORNIA, With her dainty Silhouette Douglass, Lois Wilbon snaps a light for Richard Diz. Her Douglass is silver ended, covered with ostrich skin. It sels for $12.50 ‘First of all its automatic And have you seen the watch-thin Silhou- ette Douglasses? A scarce 379 thousandths Features are many in a Douglass. Sturdy build; dependableness; sheer good looks! But because it is automatic,a Doug- lass thrills its owner as no other lighter can. Press the trigger, there's your light! No soiled thumb or glove, no complicated technique ++. just a trigger press. _ The Sithouette Douglass ++ like the modern watch Sponsored by HARGRAFT Wrigley Blig., Chicago of aninch through, without a change in the patented Douglass construc- tion.Cases of gold, silverand leathers aastyles tomatch yourslightest whim. Your better shops offer Silhou- ettes at $10 to $1000; Standard Douglasses from$ 5. Douglass fluid also, in convenient cans. Canada: A.W.W. Kyle Co, 3 St. Nicholas St., Montreal comicbooks.com