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Life, 1928-06-14 · page 38 of 42

Life — June 14, 1928 — page 38: what you’re looking at

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Life — June 14, 1928 — page 38: Life, 1928-06-14

What you’re looking at

This page is primarily **advertising**, with two satirical pieces interspersed. The main advertisement is for **Rexall Drug Store's shaving products**, featuring an illustrated man's profile and various grooming tools. The copy uses salesmanship typical of the 1920s, promising to transform shaving into a "pleasure." The satirical content includes: 1. **"Two College Humor Collegiates Converse"**—a joke mocking 1920s college culture, featuring slang-heavy dialogue about drinking ("lit," "tanked"), dancing (Charleston, Black Bottom), and partying. The satire targets collegiate excess and anti-intellectualism (classes dismissed as "nuisance"). References to "wimmen" reflect period attitudes. 2. **"Henry Ford at Oxford"**—a humorous anecdote about Ford visiting Oxford University but ignoring historic colleges to tour the Morris motor works at Cowley, preferring industrial factories to traditional architecture. The joke satirizes Ford's utilitarian, modernist mindset versus Oxford's historical significance. Brief jokes about fatherhood and Jack Dempsey fill remaining space, alongside **Craven Mixture tobacco** advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

USE these “tools” and make your shaving a pleasure instead of an opera- tion: Klenzo Shaving Cream and Brush to break the beard’s resistance; standard razors to reap swift and clean; Rexall Shaving Lotion to soothe and refresh the skin; Gentlemen’s After Shaving Powder to mak: the face feel velvety - smooth. For a good job, well done, get your shaving things at your Rexall Drug Store. TWO COLLEGE HUMOR COLLEGIATES CONVERSE, “Hey! Hey! What d'ya know?" “Hey! Hey! Not a thing!" “Oh! You go to college, eh, Tiny Tim?"* “K.O. on the dot, big timer. Hey! Hey! Charleston! Let's get lit."* “Black Bottom! Oh, boy, and the Varsity! Varsity! Drag! Drag yo" feet!" “Little gin, ch, boy? Hot! Hot! Hot!"* “T'll tell the cross-eyed world. you jabber keenly! I was lit last night, too, What say, big feet? Ain't college grand?” “Ah, momma! Give us wimmen! Wimmen! Wimmen!"* ilk stockings! Short skirts! Lotsa leg on view!" “Stomp, boy, stomp! Atta kid. Let's get lit.” “Right you preach. I was lit all last week." “Lit! Lit! Lit! Tight! Spiffed! Tanked! That's us, baby. And wimmen. Ah! Let us pray!” “A red hot party! A wow! Dammit, classes are a nuisance.”* “Hark! The oracle has spoke, Got the old Ford running now. And how!"* “Collegiate?” “Oh, boy! Not one like it in the whole Con. ference!"* “Zowie! Rig! Jig! Boom! Let's step, friend.” **Co-ax! Co-ax! Co-ax! Rah! Let's go, Elmer Ganuy.”’ “Likker! Wimmen! Likker! Wimmen! To hell with classes! Whoopee! We travel!"* (They go off, singing that good old refrain, “We'd Die for Dear Old Kansas State.'") —G. V., in Yale Record. HENRY FORD AT OXFORD Tiree is an old joke about Bacdcker’s recom: mendation to the tourist that “both Oxford and Cambridge should be visited; if time presses, Cambridge may be omitted."* Mr. Henry Ford, conscious as ever of time's winged footsteps, has omitted Cambridge. But his visit to Oxford would have puzzled old Bacdeker, who lived and died comfortably before Oxford threatened to be- come a big industrial town, He went, avowedly, to “see the colleges,” but when he got there he found metal more attractive than stone; he lunched and was whisked away to the Morris motor works at Cowley. No musing under Mag- dalen elms for him, no wandering by the river, no drifting down the narrow (much too narrow for modern wafic) stream of the High! He) preferred to seek the great sheds and clustered cottages of Cowley, and he was agreeably sur- prised to find how much more like Detroit it was than could have been expected in the neigh- borhood of so reactionary a city, The next edi- tion of Baedeker should see Oxford more heavily starred than ever, with perhaps a footnote to the effect that ‘‘the visitor by motor can save himself the tedium of driving through the tortuous streets of the older town by turning due north at Wallingford and making straight for Cow- ley.""—Manchester Guardian. WHAT EVERY DAD KNOWS Our married son never asks me to help him buy luxuries, He buys the luxuries with his own money and asks me to help him pay his rent. —Milwaukee Journal. Jack Dempsey is definitely cast for a rdle in a melodrama to be produced next fall, and we await important developments when the first critic refers to Mr. Dempsey's performance as “adequate.""—Detroit News. shop where Craven Mix ture originated. A added dollar on the price of a ticker wouldn't keep you from enjoying you'd like to see. Then certainly you will ne let a few cents additional keep you from ey joying the rare pleasure of smoking CRAVEN MIXTURE —a surpassingly fine pipe-tobacca, imported from England. CRAVEN MIXTURE—a truly fine importe tobacco, first blended at the com of the Third Earl of Craven in 1867—can now be tad at the better tobacconists in America and Canada, too. For a liberal sample tin, send 10c in stamps to Carreras, Ltd., Dept. 30, 220 Fifth Ave., New York, Craven Imported from London No, the gentleman is not hunting tigersoa the veldt or the pampas or whatever itis Heis hunting for his golf ball which he just drove in the rough. There are two ways to avoid this annoy: ing necessity. One is to tie a string to th: ball before driving off and then follow the string—the other is to play a Wilson ct ored ball—the ball with higher visibility. Either Oriole-Orange or Canary-Yellos available in both Hol-Hi and Dura-Dist HOL-HI a thoroughbred is formance $1.00each = - = = $10.75 per dozea DURA-DIST guaranteed for 72 holes TScentseach - = - - $9.00 per dazea CHEERIO guaranteed for 54 holes 50 cents each $6.00 per dozea ASK YOUR PRO OR DEALER GOLF EQUIPMENT WILSON-WESTERN SPORTING GOODS CO New York - Chicago - San Francisco comicbooks.com |]