Life, 1928-06-14 · page 36 of 42
Life — June 14, 1928 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, specifically for Hinds Cream shaving product. The dominant content is a humorous narrative advertisement featuring a barber-shop anecdote about a customer who refuses to be shaved but later shaves himself using Hinds Cream—a play on the product's effectiveness. The secondary content is a **satirical reader's letter** mocking Boston's upper-class snobbery. The writer sarcastically chastises *Life* magazine for misidentifying which train station burned (Back Bay, not South Station) and uses this error to launch into exaggerated commentary about Brahmins (Boston's aristocratic elite) being so class-conscious they'd avoid traveling through South Boston's working-class neighborhoods, even wearing gas masks to avoid the area. The humor relies on **regional social hierarchy**—positioning Boston's wealthy as absurdly pretentious and geographically segregationist. The letter's grandiose language ("terra incognita," comparisons to Lexington) amplifies the satire of such snobbery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
34 Before Shaving HINDS CREAM Right next to me In a barber’s chair Sat another man Who had awful nerve. He had his hair cut But refused to be shaved, The one thing he needed In the worst kind of way. “A piker?” said I To Tony the boss. And Tony said, “No-o! Dis man he all right, He lika da shave better When he do it himself Wid plenty Hinds Cream Before he put on da lather.” Before you lather, rub in Hinds Cream vigor- ously for two or three seconds. You'll be sur- prised how it softens the beard! Then lather right over the Hinds Cream while it is still wet, Boy! what a clean, smooth, easy shave! After shaving, rub in a little more Hinds Cream until your fin- gers cling. Your skin will feel soft and re- ik laxed all day, Afler Shaving HINDS CREAM Ociarinc.r920 LEHN & FINK, Inc, Sole Distributors Dept. 998 Bloomfeld, N. J. Please send me a sample bortle of Hinds Honey and Almond Cream, so I can enjoy asmooth shave for once, Address _{This coupon not good after June, 1929) Shave your face but save your skin IT SEEMS WE GOT OFF AT THE WRONG STATION To tHe Eprtor or Lire. Sir: You say: “The South Station burned up in Boston and there was hardly a whimper about it.” For approximately forty-five years I have agreed with you as absolutely as it is possible for anything to be absolute. Now, however, it 1s necessary to call you to account for inaccurate reporting and misstatement of fact, *Sterrible! Primarily it wasn’t South Station which was beset by the flames. It was Back Bay Station. I was there, and I saw the sparks fly upward and the incidental borning unto trouble. Too, you say there was hardly a whimper. Whimpers? There were millions of then: And there were low, faint moans, wailings and such per- turbation of spirit as had not been since that glorious day when Philip Hale sug- gested that the red lights showing the exits at Symphony Hall meant: “This way in case of Brahms.” And why? Don't you know that any Bostonian being called by unkind Fate to visit that vast terra incognita lying West of Wellesley and having, forsooth, to travel by train, would no more think of going down to South Station than he would allow anyone born since 1620 to enter the Somerset Club? No. The only place for the entrainment of the Brahmin was at Back Bay Station. If, as sometimes happened, it was necessary for him to go down the Cape—Cape trains not going out through Back Bay—he either drove by motor down to Quincy and took the train there, or he approached South Sta- |tion wearing colored glasses and a gas | mask. The rise in the price of camphor noted since April 15 is due solely to the greatly increased consumption by those who soak it up in sponges whenever they have to go down toward South Boston,— down to Atiantic Avenue and Summer Street,—to catch trains for the far places where dwell Mr. Mencken's celebrated boobs and where Main Streets try val- iantly to achieve the distinction of Corn- hill and Scollay Square. April 15—the date of the burning of Back Bay Station—will go down in his- tory with that other April day when the embattled farmers stood out there at Lex- ington and shot the redcoats full of holes. Some modern Longfellow or Martin Tup- ‘ will arise and embalm in more or less undying verse the tragic tale of that Sunday morning. He will tell how Bos- tonians—all the way from Washington | Street to the Newtons, rose as one man and went down to Copley Square to weep —_—_—_—_———— A World-wide superiority— The Finest Hotels, Steamers, Railways and Clubs serve it to their most discriminating patrons, the world over The Finest Sparkling Table Water in the World Sole Importers: Apollinaris Agency Co, Fifth Avenue at 42nd Street, New York (headline deleted by the censor) Anyone who crashes into an innocent chair in the dark isa candidate for the flashlight habit. There ought to be one or more good flashlights in every house- hold. Kept handy to point a warning finger of bright light at lurking shin-crackers and clothes-rippers during raids on refrigerators and other night expeditions. No matter what the make of your flashlight may be, you can make it and keep it a star per- former with genuine Eveready Batteries. They’re packed to the hilt with the stuff that makes light. And how they do last! Load with Eveready Batteries —always. They’re the re-charge of the light brigade. Os AuTo SICKNESS Journey by Sea, Train, Auto or Air in health and comfort. Moth- ersill’s promptly ends the faintness and nausea of Travel Sickness. 34 $1.50 at Drug Stores or ane hersiil Remedy Co, L' about count travel talk t tional form, found ter th torial formu wome it Au To th Six b For 3 A was bad. on in S from grows ling 0 is no F darne Th H xy is aren: p and u of yo have prolor Givin Ber be m funny xe p Mayer disper Mile Cong Pul my n Ml h Sar comicbooks.com