Life, 1928-06-14 · page 33 of 42
Life — June 14, 1928 — page 33: what you’re looking at
What you’re looking at
This page contains three distinct satirical sections: **"In the Spring"** (top left): A poem mocking romantic spring sentimentality, concluding with practical cynicism—the speaker won't marry because he'd have to accept "the whole of the rest of the girl" along with her fashionable "shingle" (bobbed) haircut. **Brief witticisms** (center): Short satirical quotes about bridge players, newspaper editors avoiding sports pages, and radio-age politicians. These mock contemporary concerns of the 1920s-30s. **"Persons You Are Simply Mad About"** (bottom): Features "The Absent Minded Ass"—a caricature of intellectuals who affect genius while being genuinely thoughtless (scattering cigarette ash). The accompanying **Nevasmok advertisement** for an ash tray cleverly tie-ins by mocking absent-minded smokers who won't contain their mess. The humor targets social pretension, marital skepticism, and affectation—typical Life magazine satire. The Nevasmok ad uses the caricature as clever product placement, selling solutions to problems the cartoon identifies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“IN THE SPRING. Away with your brazen binglel Your arrogant tresses furl! Te fallen in love with a shingle ‘Adorned by an errant. curl! s that are ripe to tingle, ver a vernal stir'Il (Or fancy born of the Spring'll) Ye heart 31 A BOSTONIAN'S HOLIDAY Pritie Hate has been dramatic and music critic of the Boston Herald for many years, He had not been in New York for fifteen years until a few days ago. As he was spending only one night in Gotham, picking his single entertain- ment was a nice problem. He chose the Boston Symphony concert at Carnegie Hall.—Variety. Set you such a frantic whirl! Tablespooatul fter meals, 1s all, 23 cts. In in sweetened water, ple Bitters, by a + Balto., Md 6 Bitters Let the bells of Hymen jingle! ; Let wedding jesters hurl Confetti and rice to mingle With satin and lace and pearl! Abt & NO TASK FOR TENDERFEET Dr. Frank H. Vizersity, managing editor of The New Standard Dictionary, declares the Eng lish of editorial pages of American newspapers, jas a rule, “really marvelous," but says he doesn’t read the sport pages. "Doesn't"? How do we know he could? —Louisville Times. Or shall 1 continue single In spite of the errant curl? For I'd have to wed, with the shingle, The whole of the rest of the girl. —Punch | User: Are you bride or bridegroom? | |Coxrimmen Bacttttor (indignantly): Neither, | thank God! —Tartrr (Loxvoy). continual playing of games is tather shattcring to mental development,"” says an expert. A correspondent says he has often | thought the same of his bridge partners. - —London Opinion. “Pastor Urges Patience in the Home.”—Herald Tribune headline He sounds like a former Neweastle coal-carrier. ‘New York World. “My problem in this electrical age,"* ob- served the Great Orator wistfully, “is how to point with pride over the radio.” —Detroit News. Every man has moments of vindictive- ness when he wishes he were a hing or a truck- driver.—San Francisco Chronicle. Tur first car always has the owner's ini- her's. tials. —Col, addressed envelope. Live docs not hold itself responsible for the loss or blished every Thursday, simultaneously in the United States, nS non-return of unsolicited contributions. iin, Canada and British Possessions. Title registered in U. S. nd illustrations tre are copyrighted. For Reprint Rights tain apply to L Rolls House, Breams Buildings, F gland. The foreign ‘trade supplied from Live's , Breams Buildings, London, E. C. be returned unless accompanied by stamped and Notice of change of address should reach this office two weeks prior to the date of issue to be affected. All communications should addressed to LIFE, $98 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). Persons You Are Simply Mad About The Absent Minded Ass That Percy's a genius be makes you aware By bis soulful expression and unscissored bair— And bis abstracted mien of the thinker profound be strews burning fag ends and ashes around, "m so absent minded,” dear Percy explains— But bis intimate friends call it absence of brains If you don’t find NEVASMOK at your favorite Emoke shop dort wend us $2.0 and we will ship you one postpaid. ARE you, too, blessed with friends whose company manners were acquired in bar-rooms ? tion to feed it with ashes and cigarette stubs, And once a fag endis in a Nevasmok, it’s out. Abso-posi-lutely. It’s gone without a trace of smell of smoke. You can tip a Nevasmok over, but you can't keep it down. You can stand it on its head without spilling an ash, Regardez. For the price of one ru, ruined by a glowing cigarette en you can buy a whole flock of Neva- smoks. Now, don’t expose your ignorance by asking what a Nevasmok is. Nevasmok is the latest thing in ash receivers—as modern and conveni- ent and voguey as companionate marriage. The most careless smoker cannot resist its tempting invita- Your favorite smoke shop has Nevasmoks in bright Moscow Reds, cheerful Prohibition Blues,gorgeous Hydrogen Peroxide Yellows—or what will you ? YANKEE METAL PRODUCTS CORPORATION, 507 W.soth St., New York Specialists in artistic smoke accessories New York oe Fifth Avenue Building 200FifthAvenue Room 1121 NEVASMO) Smokeless and Odorless Ash Receiver Chicago Showroom. American Furniture Mart 666LakeShore Drive Space 618 comicbooks.com