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Life, 1928-06-14 · page 34 of 42

Life — June 14, 1928 — page 34: what you’re looking at

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Life — June 14, 1928 — page 34: Life, 1928-06-14

What you’re looking at

This 1928 Life magazine page contains a Haddon Hall cigars advertisement and a satirical "Nose for News" column. **The Advertisement:** Shows a rotund, well-dressed man with a cigar. It nostalgically references the old barkeeper's excuse ("Not right now, gentlemen, but I will take a cigar") — implying he'd pocket it rather than smoke it immediately. The ad claims modern Haddon Hall cigars differ from old-timey blends, positioning them as contemporary and refined. **The Satire:** The "Nose for News" column mocks newspaper classified ads and human-interest stories for their absurdity. It highlights nonsensical want ads (clarinet player seeking tire vulcanizer experience), contradictory logic (a hotel for sale due to the owner's wife's "health" after he beat her), and overly-detailed local reporting (exhaustive lists of people who helped with butchering). The final quip—"why don't the newspapers ever print any news?"—critiques how papers fill space with trivial filler instead of actual newsworthy content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Are you smoking cigars that recall the olden barkeep’s time-worn line? OT right now, gentlemen,” came his xe@ classic reply when asked to join in a drink, “but I will take a cigar.” . Maybe he smoked it later— but al- ways it went to the jacket pocket above and to starboard of his vast and swelling paunch. The barkeep is gone (officially). The accom- panying paunches and the cigars (actually)—in this modern world of 1928. Today’s cigar is as different from the old time blend as your breakfast this morning against the beefsteak breakfast of thirty years ago. And Haddon Hall cigars typify the change. Light as a wine from the Rhine, yet full-bodied and flavorful as a Napoleon brandy. A rich bou- quet, a mellow fragrance, that never surfeits! Most every good tobacconist around New York can bring you as up-to-date in your cigars as you are in your cravats. Just ask for Haddon Halls. D. Emil Klein Company, New York. (Haddon Hallo” Ce Cigars ye? A Nose for News “Wanteo—An Experienced Clarinet Player why is an experienced Tire Vulcanizer.” —The Billboard. Wuo called that clarinet player a tire vulcanizer, or vice versa? “Mussouist OxLY MAN 1x Roste ro Dury Hear.” —Headline Burt if the heat had the temerity to defy Mussolini, that would be news. “C. R. Overly, proprietor of the Commer cial Hotel, was arrested last night on a charg of beating his wife.” . “For Sale—Commercial Hotel, doi business. Selling on account of wiie’s health."* —Items from the Harrisburg (Il.) Chronicle Tue ancient law of Cause and Effect is still enforced. “Q. I find myself puzzled as to what | should do with all the silver that contror in restaurants, etc. 1 do not know w should eat with a spoon, with a fork or wit the fingers. Please advise _me."* —New York Evening Griphic Answer: Stay at home. “Mr. and Mrs. J. W. Smith are the prow! parents of a nine-pound boy, who arrival at their home last night. PLAIN DEALER WANT ADS BRING RE SULTS."" —Wabash (Indiana) Plain Dealer Service! “He would call me by phone and then plage me by asking me to guess who it was at the other end of the line. He would carry on thi way until I reached the point of exasjration Then he would press the nozzle of his cornet to the mouthpicce of the phone and st ing. There was quite a bit of vibration at but finally the clear, sweet notes would com floating to my sensitive ear. It was heavenly Then 1 would know it was Horace @ news story in the New Orleans Times Or it might even have been static. “Quite a number assisted Warren fl in butchering Wednesday. John Carrol Calson assisted Dan Lawson in butchering Too day. Mr. and Mrs. William Horn, and E. £ Byers, assisted Warren Reeves with his ing Thursday. Mr. and Mrs. Alva Parv Conroe, assisted Mr. and Mrs. C. E. Holst their butchering Tuesday. “Grove Barker and Edward Andrew butcherel Tuesday. Floyd Andrew assisted in the butcher Scphose that assisted Me, and Mrs. Fras Roth butcher Tuesday, were Mr. and Mrs. Jobs Stingley and son, Leonard, of Lafayette, Mr. and Mrs. Glen Brandt, Mr. and Mrs. El McCoombs, Mr. and Mrs. Sam Weaver, G and Robert Warwick, Mrs. Ella Burkhalter, & Edna, and George Robbins.""—Lafayette (It diana) Journal. We've decided to cancel our plans fo spending the summer in Lafayette, In diana. “Conortss Has Busy Day Bur Dots Nore” —Fairmount (W. Va.) Times Ou, why don’t the newspapers ever prist any news? comicbooks.com