Life, 1928-06-07 · page 41 of 54
Life — June 7, 1928 — page 41: what you’re looking at
What you’re looking at
This page contains reader letters to *Life* magazine's editor, followed by a full-page advertisement for Fougere Royale after-shaving lotion. The letters section shows divided opinion about *Life*'s recent redesign. Readers praise new features like "Mrs. Pep's Diary," "Neighborhood News," and Agnes Smith's radio commentary, while others criticize the changes as a "calamity" and request a return to past content. One librarian complains that copies are stolen too quickly from public racks. The advertisement features a large bottle of Fougere Royale lotion with three illustrated men at different stages of grooming. The pitch promises that applying the lotion after shaving takes only 10 seconds and mimics "a skilled barber's massage"—reviving tired, "sleepy" men and making them look "bright, spic and span." The ad emphasizes the lotion's non-irritating formula and pleasant herbal fragrance, with a coupon offering free samples.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
knew several of the people mentioned in the news of Phila., and it is quite a scheme, in my opinion, G. Harry Davis, Jr. Wattincrorp, Conn. TURN TO PAGE — To rue Evrrox or Lire. Sir: Although I realize that you are more interested in the opinions of the great subscribing majority than in those ol keen thinkers, I can not suppress my well-balanced approval of one of your revolutionary changes of policy. To wit: try to imagine my happiness at finding Mrs. Pep’s Diary set forth on consecutive PILCS. With becoming modesty, J. J. M.S. (No address.) SUCH IS OUR GUESS To tHe Evitor oF Lire. Str: The New Lire is fine. I like “Neighborhood News"; it has great pos- sibilities. Av GranaM, Newsuryport, Mass. OPINION S is TO BE DIVIDED IN THE BAY STATE To tne Eprror oF Lire. Sir: Much as I regret to say so, the New Lire is a calamity. But there is still hope. If you will suppress the incredibly stupid “Neighborhood News,” and fill in with what you have in the past shown yourself capable of, there will still be a weekly funny paper worth reading. Encar S. BricHTMaNn. Newton Center, Mass. BROADCAST To tHe Eprror oF Lire. Str: Agnes Smith's comments on Radio meet a deep, gnawing, longfelt want in the suffering anatomy of yours truly. Give a page and feature that depart- ment more, if your judgment agrees with mine—this week she has come across hotter than ever. For me, at least, her article is the high-pitched, most piercing, satisfactory scream of the week. Gisss Mason. Boston, Mass. STOP THIEF! To tHe Epttor or Lire. Str: We are not renewing our sub- scription because Lire gets stolen from our rack about as fast as we put it out. How is that for an ad. for you? E. H. Parsons, Lib’n, Public Library Assoc. E. Hampton, Mass. eps Vike a skilled Barbers massage do it pourself in IO seconds ~ after shaving ~~ ERE’S good news for you fellows who wake up “sleepy”, with a tired, drawn, morning after look on your face +++. 0f you men who come home from the office tired, all in, feeling—and look- ing—like a limp rag. Here's a way to pep rightupin an instant. Look as bright, spic and span as tho you just slipped out of a barber’s chair . in a minute, too, without muss or bother. Just pat a few drops of Fougere Royale Lotion on your face after you shave. You'll feel the difference instantly. Seems just like an electric vibrator fora moment —then cool, soothing, refreshing—you Tagen ye After Shaving Lotion Shaving Cream, 30¢ Shaving Stick, 73 Eau Vegetale $1.25 u Vegetale, $1. Facial Soap, 30¢ feel clean, awake, shipshape, ready for anything. It's styptic as well... in- stantly stops bleeding. Try it. And for a really perfect shave use the new Fougere Royale Shaving Cream. Here's a cream that just can’t smart or burn. It’s non-caustic, non-irritating, balanced. You'll like these. Both are mildly per- fumed with Fougere Royale (Royal Fern), apleasing wholesome outdoor fragrance. At drug stores everywhere. Generous samples free for the coupon below. HOUBIGANT, Inc., Dept. £7 539 West 45th St., New York City You may send me without charge trial con- tainers of Fougere Royale After - Shaving Lotion and Shaving Cream. comicbooks.com