Life, 1928-06-07 · page 40 of 54
Life — June 7, 1928 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising and reader letters**, not political satire. The main content includes: 1. **Santa Fe Railway ad** (left): Promotes summer vacation excursions to western U.S. destinations (California, Colorado, Grand Canyon, Yosemite) as affordable "all-expense" tours. 2. **Reader letters** (center): Three letters critiquing *Life* magazine's recent redesign. One complains it's overstimulating ("too good, and there's too much of it"); another harshly criticizes it as "forty-eight pages of plain piffle" with uninspired writing; a third praises the new "Neighborhood News" feature. 3. **Edgeworth tobacco ad** (right): Features romantic verse from a man in Jamesburg, N.J., waiting for his beloved while smoking Edgeworth pipe tobacco—framing the product as a comfort during separation. The page reflects 1920s consumer culture and early *Life* magazine's redesign reception, with no political cartoons or satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
for a Vacation We would Suggest: ~ California ¥ Colorado » New Mexico and Arizona Rockies » Indian-detour will enable you to visit these scenic regions at a very teasonable cost All-expense personally conducted tours on cer- tain daysin June, July and August to Colorado— California—Grand Can- yon—Carlsbad Cavern and the Indian-detour . Traf. Mgr., Santa Fe Sys. Lines } Railway Exchange, Chicago Please send me {ree folder about Xcursion fares. also All-expense escorted tours. LIFE A GLUTTON FOR PUNISHMENT To tHe Epttor oF Lire. Sir: The New Lire reminds me of nothing so much as a dinner at which our hostess tore our appetites up by the roots with lobster cocktail, bisque of lobster, lobster thermidor, lobster cutlets, broiled lobster with drawn butter, lobster salad, and pink ice cream. I died at eight the next morning. That was cleven years ago, and I haven't been the same since. The New Lire is too good, and there's too much of it. This first issue seems to be a continuous succession of peaks with none of the quiet little valleys in which one may rest his brain cell or cells, as the case may be. I fail to find any evidence of that delightful, stimulating change of pace which characterized the old Lire. The erstwhile spontancity is gone. It is easy to see that your box-office contribu- tors have written to assignment instead of by inspiration. BUT, I like the New Lire; and as time goes on I know that I shall enjoy it more than the Old. It is now a typographical per And I feel sure that after you have ad a little more experience changing the new baby, administering paregoric, and modifying its milk, it ill perform all of the editorial tricks which you vision today. Frank A. Kare. Totevo, Onto. SUCH LANGUAGE! To tHe Eprtor oF Lire. Sir: Spent fifteen cents for your issue of May 10, and if such be Lire, O Death, where is thy sting? Forty-eight pages of plain piffle. Your inspiration must come from the simps in Gren-ITCH Village —all of whom hail from such places as Dobbs Center, Iowa, and Alfalfa, Indiana. For heavens’ sake, wake up and quit trying to make us r hicks who never lived in New York (and thank God, never want to) believe that all citizens of the great metropolis are just plain damn fools! Gro. P. HorrmMan, Sr. Peterssurc, Fra. ON THE OTHER HAND To tne Eprror or Lire. Sir: Just a line to tell you that I’ve just finished reading my copy of Lire and think it’s finel—Your ‘Neighborhood News” is a great idea and brings home right to you. I’m a Philadelphian and As He Awaits Loved One Favorite tobacco comforts him as he bares his heart in verse When a man gets to thinking of some. one very dear to him—one who is far away—he often wants to be alone with his thoughts—and his pipe. Recently, one such pipe smoker, as he sat panos and dreaming dreams, opened his heart and penned the fol: lowing verse: Jamesburg, N. J, December 2, 1927 " Edgeworth " dear, of you; andle’s burnin’ brightly, An’ it says your love is tru For the days are long, of waitin’, An’ the nights are longer still, An’ sometimes (always smokin’) T pick up this old quill— An’ try to write some poetry To tell you of my love. As poetry it ain't much good, But —holy days above— It's jest the best I can, an’ so You'll find me, when I'm through, Jest a-sittin’, smokin’ Edgeworth, An’ a-thinkin’, dear, of you, There’s only one way to find out whether Edgeworth is your tobacco. That is—try it. Find out for yourself what makes smok- ers sit down and write its praises— men who have be come friends of Edgeworth through its likable — qual- ity, and just can't help tell- ing of the enjoy- ment it gives them. So that you and Edgeworth may get acquainted, we make this offer: Tf you have never lighted this to bacco ‘in your favorite pipe, let us send you some free samples. Your name and address, sent to Larus & Brother Com- paay, 16 S, 21st Street, Richmond, Va, will bring you samples of both Edge worth Ready-Rubbed and Edgeworth Plug Slice. Then, if Edgeworth suits your taste, ou can be assured that it always will, ‘cause Edgeworth’s quality never changes. You can buy it everywhere—cither Edgeworth Ready-Rubbed or Edge worth Plug Slice, in small tins and various other sizes up to full pound humidors. On your radio—tune in on WRVA, Richmond, ‘a.—the Edgeworth Station. Wave length 254.1 meters, Frequency 1180 kilocycles. Tot Si more great of K well revo! wy! Mrs. Nev hop stup with you wee To seri our Ho comicbooks.com