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Life, 1928-06-07 · page 42 of 54

Life — June 7, 1928 — page 42: what you’re looking at

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Life — June 7, 1928 — page 42: Life, 1928-06-07

What you’re looking at

This page contains **two distinct elements**: a full-page **AT&T advertisement** and a satirical column titled "Little Rambles with Serious Thinkers." The **AT&T ad** presents the Bell Telephone System as a "public trust," arguing it has no incentive for excessive profits—only to provide optimal service at lowest cost. This is corporate messaging defending regulated utilities against criticism about monopolistic practices. The **satire section** mocks prominent public figures by collecting their published quotes on trivial or absurd topics. Examples include socialite Marjorie Oelrichs complaining about American males' work obsession, actress Peggy Joyce declaring she won't marry, and various celebrities offering platitudes about breakfast, automobiles, and love. The implicit joke: these supposedly "serious thinkers" are offering vapid, self-evident, or contradictory wisdom. Life is ridiculing celebrity culture and the prominence given to wealthy figures' trivial pronouncements in newspapers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Telephone service, a public trust An Advertisement of the American Telephone and Telegraph Company Tue widespread owner- ship of the Bell Telephone System places an obliga- tion on its management toguard the savings of its hundreds of thousands of stockholders. Its responsibility for so large a part of the country’s tele- phone service imposes an obli- gation that the service shall always be adequate, depend- able and satisfactory to theuser. The only sound policy that will meet these obligations is to continue to furnish the best pos- sible service at the lowest cost consistent with financial safety. There is then in the Bell System noincentive toearn speculative or large profits. Earnings must be suffi- cient to assure the best possible service and the financial integ- rity of the business. Anything in excess of these requirements goes toward extending the ser- e or keeping down the rates. This is fundamental in the policy of the company. The Bell System’s ideal is the same as that of the public it serves—the most telephone ser- viceand the best, at theleast cost tothe user. It accepts its respon- sibility for a nation-wide tele- phone service as a public trust. Better drives with Reddy Tees. They adjust easily to proper height. They stay put. Sold everywhere. Redoryellow. 18 for25c. The ASK FOR THEM BY NAME Be sure you get the original and genuine ) ‘The Nieblo Mfg. Co. Inca, 38 E. 23d Se., N. Y. City ‘b Little Rambles with Serious Thinkers (We again beg to assure our readers that the following are authentic quota. tions from the published writings of the prominent ladies and gentlemen in ques. tion, or from reliable newspaper reports of their public utterances.) Tue main trouble with the American male is that he is entirely too wrapped up in business.—Mrs. Marjorie Oelrichs. Laughter is conducive to health. A hearty laugh will cure a cold. —Rev. Charles Francis Potter, Our moods respond to the vibrations of the colors around us. If you would have someone love you, imagine you are sur- rounded by the color of the darkest part of the American Beauty rose. —Madame Elinor Glyn, Genius in women is extremely rare. —Dean Inge, Thank God, the State from which I come stands up with head erect and looks y into the stars and says, “When the people of America through their chosen repre- sentatives adopt a law, we abide by it, and we clect Governors who do not go about over the State speaking for the nullification of the Constitution under which we live.”"—Senator Black. Smith is not going to be nominated. —Senator Heflin. I am not going to get married to anyone. —Peggy Joyce. We are surest that a man will not drink and that he will be kind to his mother if he never has drunk and always has been kind to his mother. —Dr. Frank Crane. Is the voice of all those farmers to go for nothing? Is the little finger of the Penn- sylvania Railroad to be stronger than their loins, those sturdy loins which are girded up cach day for toil, from sunrise to sunset, and at the present time under harsh, distressing conditions? —Senator William Cabell Bruce. I enjoy breakfast more than any other meal.—Cyrus H. K. Curtis. A work of art is a particular constructed body from which is to be derived the ex- perience of unity between the self and what is not the self—Waldo Frank. Men are not deceitful like women. —A. B, See. An automobile is a wholesome means of enjoying recreation and fresh air. —Beatrice Fairfax. The social order that was Ibsen's bogy has turned out to be an anthropomorphic mask on the impersonal Machine of Pro- ductic a hus City peopl There than Love The Cor (1) is not on th which the at lazy very b is stl virtuo they ¢ read f is larg not se me p write comicbooks.com