Life, 1928-06-07 · page 37 of 54
Life — June 7, 1928 — page 37: what you’re looking at
What you’re looking at
This page contains several short satirical pieces typical of Life's humor format: **"Selling Talk"** mocks a car salesman who, lacking product knowledge, plagiarizes an organ advertisement to pitch an automobile—confusing automotive and musical terminology to absurd effect. The joke satirizes both salesmen's ignorance and the era's aggressive advertising culture. **"Labor Savers"** is a two-sentence quip about MIT's new "thinking machine" (mechanical brain) and mechanical ukulele. The satire suggests these innovations are perfectly matched: the machine won't need human judgment to appreciate the automated music. **"The Right Seats"** depicts theater etiquette gone wrong—a clumsy patron treading on someone's toes, then insisting they must be in the correct seats because "this is our place," implying entitlement. **"Just a Fight Fan"** contrasts boxing enthusiasts who admire pugilists' toughness with ordinary people who wisely avoid physical violence. The large **Forhan's toothpaste advertisement** dominates the lower half, warning that 4 of 5 develop pyorrhea (gum disease) despite white teeth, promoting daily brushing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SELLING TALK A certain reformed organist, having become an ‘umobile dealer, and having no catalogue at his first customer arrived, pounced sly upon an organ advertisement in ee pispaion, memorized it hurriedly and orated to the patron: a This car has thirty-six pistons, including five combination foot, five thumb, one adjustable, feo acting in Keycheck, a balanced pedal to Swell, wing pressures such as pedal Aue-work, 3x4 to 6 in; Reeds, 8 and 15 in., Great Flue, 2) in, Swell Flue, 3% in. The drawstop jambs 3 at an angle of 45 deg., the stop handles being sF wolul ivory. The thumb pistons are of solid jwory, slightly concave, and the foot pistons of unmetal. The wind is generated by a Discus Hower coupled direct to a Bull motor. There are twenty-four couplers and. Stop!’ cried the enthusiastic customer. “T'll buy that car."’—Muasical Courier. ee In a Pinch, use ALLEN'S FOOT-EASE LAY NOT UP A WARDROBE 35 LABOR SAVERS Tit Massachusetts Institute of Technology an- nounces the invention of a thinking machine, or mechanical brain, and also a ukulele which is played mechanically, without the touch ot human hands. The two will go excellently together. The mechanical uke can play itself and the me- chanical brain can do all the necessary listening to it.—Detroit News. No tonle better than Abbutt’s Bitters Sample by mail, 23 cts C, W, Abbott & Co., Maltimore, Md. THE RIGHT SEATS Heavy Sraancer (returning to theater after interval): Did 1 tread on your tocs as we went out? Staten Man (grimly): You did, sir. Heavy Straxcer (to wife): That's right, Ma- ulda, this is our place—Tit-Bits (London), JUST A FIGHT FAN Oxe or the experts, referring to pugilistic pun- ishment, says that Tom Heency is the sort of fellow who can take it. And we, it might be added, are the sort who can leave it alone. —New York Evening Post. “Is there anything more annoying than to find Morutr: Why don't you play with your tiut slugs have eaten one's choicest pants?" dolls for a while, dear? Gardening Paper. | Muorto: Oh, Mother, you know my career must come first —Cattrorsta Peiicay st that moths in a dinner jacket are © tiresome.—Humorist (London). addressed envelope. Live docs not hold itself responsible for the loss or s published every Thursday, simultaneously in the United States, r non-return of unsolicited contributions. », Canada and British Possessions. Title registered in U. S. and illustrations in Live are copyrighted. For Reprint Rights Britain appl a rolls House, Bi Buildings, Fett Notice of change of address should reach this office two weeks prior eee ee ole Loe aa aati nee eee to. the date of tssue to be afected. All communications should be addressed to LIFE, $98 Madison Avenue, New York nC. England. The foreign trade supplied from Live's Rolls House, Breams Buildings, London, E. C. utions will be returned unless accompanied by stamped and Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). Teeth so white YE 4 out of 5 get Pyorrhea Ny MINGLY safe with teeth so white, 4 out of 5 after fom, and thousands younger, find themselves vic- P tims of Pyorrhea. This grim foe of health ignores the teeth and attacks the gums. So to be on the safe side, see your dentist every six months and use the dentifrice that does far more than keep teeth clean. Every morning and every night, brush your teeth with Forhan’s for the Gums. As a dentifrice alone, you would prefer it. Without the use of harsh abrasives it quickly restores teeth to their natural whiteness and protects them against acids which cause decay. And in addition, if used regularly and in time, it helps fums to resist Pyorrhea by keeping them sound and ealthy. Gets tube of Forhan's. Use this dentifrice morning, and night. Teach your children this good habit whic! will protect their health in years to come. Also massage four gums daily with Forhan's, following directions in ooklet that comes with tube. Two sizes—35c and 60c. Formula of R. J. Forhan, D,D.S. Forhan Company, New York 4 Forhans for the gums YOUR TEETH ARE ONLY AS HEALTHY AS YOUR GUMS comicbooks.com