Life — May 31, 1928 — page 6: what you’re looking at

What you’re looking at

# Will Rogers for President This is a satirical endorsement of humorist Will Rogers for president, written by Judge Ben B. Lindsey. The text argues Rogers is the ideal candidate because he's genuinely popular, understands common people, and speaks truth—unlike typical politicians. Lindsey proposes a new "second party" to oppose the existing two-party system's corruption and empty platitudes. The photograph caption reads "Our Candidate—He Chews to Run," a pun on the campaign phrase "run for president." The image shows Rogers chewing gum or tobacco, which aligns with the text's theme: Rogers is an everyman, unpretentious and authentic, making him more trustworthy than polished politicians. The satire suggests that a comedian-turned-candidate might be preferable to career politicians.