Life — May 31, 1928 — page 7: what you’re looking at

What you’re looking at

# Political Satire: The Will Rogers Presidential Campaign This Life magazine page announces a satirical presidential campaign for humorist Will Rogers, positioning him as an anti-corruption alternative to the major parties. The cartoon at top depicts Rogers on horseback, seemingly charging into political battle. The article frames this as "The Revolution Against Bunk"—a critique of professional politicians and establishment politics. The campaign promises to keep Rogers at home while publishing his speeches weekly in Life, avoiding the typical "wear and tear" of campaigning. The endorsement list includes prominent figures (Ford, Lloyd, Ruth, etc.), lending mock legitimacy. The satire's point: Rogers's common sense and humor represent a genuine alternative to the era's political establishment—a commentary on public frustration with professional politicians and perceived corruption in government.