Life, 1928-05-31 · page 4 of 34
Life — May 31, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **paid advertisement** for Metropolitan Life Insurance, not satirical content. The "Doctor Sun" article promotes the health benefits of sunlight and ultraviolet rays, positioning sunshine as a natural medicine. The piece discusses sun exposure's therapeutic effects—increased red blood cells, calcium absorption, and treatment of skin diseases. It warns against overexposure while recommending gradual summer sun exposure and indoor light during winter months. The small illustration shows a woman in a bathing suit receiving sunlight indoors through a window. This reflects 1920s-era health trends emphasizing heliotherapy (sun treatment) as legitimate medicine. The advertisement concludes by promoting a Metropolitan Life Insurance booklet called "Sunlight, the Health-Giver" available through their New York office. This is commercial content, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Li - Doctor Sun’ / / i HE world's greatest physician is located more than i SJ rests miles away. He is Dr. Sun, And the one great medicine that he sends is sun- light. On bright, sunny days his free dispene sary is open to everybody, everywhere, But in northern latitudes, his treatments—generous applications of ultra-violet rays —are most successful during the summer months. f 7 Sunlight is the finest tonic and health builder in the world. It works its cures, mysteriously, through the skin. In sunshine there is a wonderful heal- ing power—the ultra-violet rays. These rays are most effective from April to November and are particu- larly strong from June to the end of September. Ultra-violet rays do not penetrate ordinary window glass, or clothing except the very lightest in color and weight. Nor do they penetrate, to any great extent, smoky and dust- laden atmosphere. For those who can put on bathing suits and enjoy the sunshine at a ‘beach on ocean, lake, or river, the problem of getting suffi- FE accep! cient ultra-violet radiation is solved. foot But others, too, may receive the hold benefits of the sun's rays by using feat n ingenuity. At some time during the No day the sunshine usually pours into muski sends better some room in the home where one may lie without clothing in its unobstructed the winter and on days at other times of the Inn light. A canvas tent without a top, in the yard year when the sun's rays are weak. But great Engli or on the roof or open porch, will serve. care should be exercised. Artificial sunlight Grape Sun baths, taken regularly, increase the red featments may be extremely harmful if given In corpuscles of the blood in great numbers. The by anyone not familiar with their power. the m supply of calcium, iron and phosphorus in the In praising the value of natural sunlight, one alan blood is augmented. Many physical disturb- eminent physician says, “When we have added and | ances partially due to sunlight starvation— together all the healing virtues of the Finsen print. notably rickets and anemia—can be relieved by light and Radium and the Roentgen Rays, and of a « daily sun baths. Certain skin diseases can be all the uses of heat rays and electrical waves in being healed more rapidly when treated by the sun's _ the care of atrophied or unused muscles—when agains tays. Sun baths are a valuable tonic for the every particular form of radiation has been Alabi, organs of the body. The ultra-violet rays kill tried and exploited to the uttermost—the value the ea bacteria and germs. of natural Sunlight open. us whether = thera- diately . * ‘utic in certain forms of disease, or as hygienic ors As Dr. Sun’s best office hours are in the early morn- md prophylactic, outweighs all these porinas ther ing and late afternoon. At mid-day his treat- 44; the Athanti ichs thi yee here ment is more likely to scorch than to heal. f the Of 6 SEA G CULWEIRNS EE. Contents For as Even at the best hours, over-exposure does more the Olympic swimming poo!. there harm than good. It is a mistake to try to get Plan, definitely, to store up health. Get your tanned too rapidly. Excessive exposure, espe share of the ultra-violet rays in summer, while Tam cially on parts of the body not accustomed to they are at their best. A booklet, “Sunlight, Bunk direct rays of the sun, may cause not only painful the Health-Giver,” tells of many benefits to be means burns but also serious skin trouble. Exposure derived from the sun's rays. It will be mailed port. should be gradually increased from day to day. free upon request to the Booklet Department, outsid So essential is sunlight to the body that science Metropolitan Life Insurance Company, One that y sought and has found a way to manufacture Madison Avenue, New York City. Send for it. 4 politic ultra-violet rays that may be used helpfully in Haley Fiske, President. * of all METROPOLITAN LIFE INSURANCE COMPANY~NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each year © vor0 we. t.c05 comicbooks.com