Life, 1928-05-31 · page 3 of 34
Life — May 31, 1928 — page 3: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satire or political commentary. The Atwater Kent Manufacturing Company is promoting their electric radio set in a 1928 Life magazine ad. The headline "The country has already 'gone Atwater Kent'" claims the radio's market dominance nationwide. The text emphasizes the set's reliability, lack of battery dependency, and superior reception—key selling points for late 1920s radios when the technology was still relatively new. The diamond-framed product image shows the radio's simple, elegant design. The ad appeals to consumers' desire for quality and convenience, promising that a home demonstration will showcase the product's superiority. The phrase "On the air—every Sunday night—Atwater Kent Hour—listen in!" indicates the company sponsored radio programming as part of their marketing strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Arwarer Kent RADIO o The country has already “sone Atwater Kent’’ HE election is over, so far as radio is concerned. From Key West to Sitka, from San Diego to Eastport, from city districts and country districts, comes just one verdict: “The Atwater Kent A.C. set is away ahead.” East and West are just as solid as the South. Everywhere the Atwater Kent A.C. electric set leads in preference and in sales. In more than 200,000 homes since January Ist! Radio has never heard of anything like it! The reason for all this nation-wide enthusi- asm? There are many. A home demonstra- tion (which you may arrange with the nearest Atwater Kent dealer) will very quickly show you what they are. You will see what it means to have radio programs faithfully brought into your home by a receiver that needs no batteries. As you lis- ten—as you turn the one Futt-vision Dial— as you find out how trouble-free a radio instru- ment can be in this year 1928—it will dawn upon you that you needn’t pay more for fine radio reception. “How,” you will ask, “can the Atwater Kent A.C. electric set be sold at a price so unusually low?” That’s a long story—a story of modern pre- cision manufacturing in the world’s largest and best equipped radio factory—a story of popu- larity which makes such a factory possible— the old, old story of the demand that al- ways follows when quality leads the way- Let the Atwater Kent A.C. electric set speak for itself. It will tell you \, —clearly, why it is America’s favorite radio. ATWATER KENT MANUFACTURING COMPANY A. ATWATER KENT, President Ors Dial Receivers licensed Prices slightly higher under U.S. Patent 1,014,002 4753 WISSAHICKON AVENUE, PHILADELPHIA Wrest of the Rockies On the air—every Sunday night—Atwater Kent Hour—listen in! LIFE: Published Weekly bee No. Bi May 3. 1928. Ent'd as 2nd Class Matter, June 8, 1853, at New York Post Ofice, Dept. Cusada. Copgright 1928, Life Pub, Co., in U. S., England and comicbooks.com